Market Mix Modeling: Pioneering Privacy First Marketing Measurement
Market mix modelling allows companies to decipher the impact of marketing activities using privacy first marketing measurement.
Category: AI & Data
The Death of the Cookie: Privacy Legislation Puts Multi-Touch Attribution in Peril
Recent changes in privacy legislation, notably the “death of the cookie,” have cast a shadow of uncertainty over the future of MTA. This article delves into the vulnerabilities privacy legislation poses to MTA and the consequential implications for marketers.
Open-source Brand Equity (kind of)
We explain what we did to model Brand Equity and how we as a team were able to pull it off.
What is “good” marketing ROI?
By bronson
Often at Mutinex we’re asked a key question: what is a good marketing ROI and why? Here’s our take
The 4ps of Marketing: Marketing Mix Explained
By bronson
If you’ve been researching market mix modelling solutions, you’ve probably seen a lot of references to the 4ps of marketing. But why are they so important to market mix modelling and what do they tell us?
Media Mix Modeling and Marketing Mix Modeling
By bronson
Media Mix Modeling (MMM) and Market Mix Modeling (MMM) techniques help businesses understand the impact of their marketing efforts, but there are some crucial differences between them.