As we face the death of the cookie and increasing government scrutiny on privacy, it’s time for media agencies to stop marking their own homework and embrace market mix modelling with third parties

Australia’s biggest independent media agency, Atomic 212°, today announced it has signed an agreement to join Mutinex’s Platinum Partnership Program

As data security becomes an increasingly critical concern, it is imperative to explore the benefits of running data models in the cloud rather than locally on a notebook.

Market mix modelling allows companies to decipher the impact of marketing activities using privacy first marketing measurement.

Recent changes in privacy legislation, notably the “death of the cookie,” have cast a shadow of uncertainty over the future of MTA. This article delves into the vulnerabilities privacy legislation poses to MTA and the consequential implications for marketers.

When it was first announced that Will Marks was joining Mutinex, my first thought was “I wonder what a Marketing Science Director does?”

We explain what we did to model Brand Equity and how we as a team were able to pull it off.

Read how CMC Markets reduced time to insight from market mix modelling by 15% by choosing Mutinex GrowthOS.

CMO Angela Greenwood explains why Youi has recruited GrowthOS to make creative work harder in the fight for customer attention

We’re pleased to announce the launch of the Mutinex Platinum Partnership program, a first of its kind program providing their market mix modelling platform to agency groups and their clients

PointsBet turns to market mix modelling to clarify ROI and gain an advantage in a competitive wagering market.

Existing shareholders also support raise off the back of 300%+ growth in 2022 Mutinex has announced a $5m seed extension round, led by Equity Venture Partners. EVP are a well known and regarded venture capital investor, having previously invested in businesses like Insite AI, Siteminder, Deputy and Shippit amongst others. EVP is known as an…

Lately everyone seems to be talking about retailer media and what it might mean. But is the trend towards retailer media really just a case of “everything that’s old is new again”?

Often at Mutinex we’re asked a key question: what is a good marketing ROI and why? Here’s our take

If you’ve been researching market mix modelling solutions, you’ve probably seen a lot of references to the 4ps of marketing. But why are they so important to market mix modelling and what do they tell us? 

Media Mix Modeling (MMM) and Market Mix Modeling (MMM) techniques help businesses understand the impact of their marketing efforts, but there are some crucial differences between them.

Marketing attribution is the process of identifying the touchpoints that contribute to a customer’s decision to make a purchase.

Understanding marketing efficiency and effectiveness is key to having successful conversations about marketing measurement.

At Mutinex we talk a lot about artificial intelligence and AI powered analytics. But what are the building blocks of the AI we use to power our predictions? Where tradi

Historically, CMOs have had a hard time defending marketing budgets from CFOs, but change is in the winds.

We’re pleased to announce a new feature of the GrowthOS platform that will change the way marketers measure the impact of their brand investment.

Going into 2023, we’re seeing some of the most disruptive economic market conditions ever. What can smart marketers do?

To prove growth through brand spend has traditionally been one of the tougher asks for a marketer. Samsung and CUB explain how they’re moving towards quantifying the true value of brand using marketing ROI.

Building and investing in brand is an important part of any marketing strategy, Unfortunately leveraging brand metrics to prove revenue impact is hard.

Bank of Queensland Group GM for Retail Marketing, Melody Townsend, is using sharper insight from marketing ROI to redefine ME Bank’s marketing strategy.