News and Insights
Company news and analysis of key media and marketing trends. Learn about market mix modelling, get market insights, browse marketing strategies, and discover how you can accelerate your growth by optimising your marketing.
Latest Articles
Browse our latest thinking
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Introducing Campaign Varying MMM — go beyond the channel
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Top 5 tips on becoming a commercial marketer
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The other challenges facing marketers and their budgets — why ruthless prioritization beats cost-cutting
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Screens at scale: The last bastion of mass marketing confidence (and the potential to double your ROI)
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The growth signal: Lessons enterprise marketers can steal from hypergrowth companies (and the secret sauce of startups)
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Creativity on trial: Can great ideas still prove ROI? — Why creative distinction is the most powerful growth multiplier
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The new media math: Reinventing models for growth — The need to quantify the value of creativity
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Beyond the CMO: How marketing leaders earn influence across the business (a fireside chat with Mycar's Adele Coswello)
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The first 90 days: What MMM really changes — The first-hand experiences of Honda, Freedom and Lendi
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How Scenario Builder enables smarter, faster marketing decisions under pressure
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The 80% problem: Australia's data maturity myth and the automation ceiling
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Marketers & Money 2025: The top 5 takeaways
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