News and insights
Company news, analysis of key media trends and market insights from Mutinex
It's time for media agencies to stop marking their own homework
As we face the death of the cookie and increasing government scrutiny on privacy, it’s time for media agencies to stop marking their own homework and embrace market mix modelling with third parties
Atomic212 champion Market Mix Modelling, join Mutinex Platinum Partnership Program
Australia’s biggest independent media agency, Atomic 212°, today announced it has signed an agreement to join Mutinex’s Platinum Partnership Program
Enhancing Data Security: Leveraging Cloud Computing for Market Mix Modelling
As data security becomes an increasingly critical concern, it is imperative to explore the benefits of running data models in the cloud rather than locally on a notebook.
Market Mix Modelling: Pioneering Privacy First Marketing Measurement
Market mix modelling allows companies to decipher the impact of marketing activities using privacy first marketing measurement.
The Death of the Cookie: Privacy Legislation Puts Multi-Touch Attribution in Peril
Recent changes in privacy legislation, notably the “death of the cookie,” have cast a shadow of uncertainty over the future of MTA. This article delves into the vulnerabilities privacy legislation poses to MTA and the consequential implications for marketers.
Meet a Mutineer: Will Marks, Director of Marketing Science
When it was first announced that Will Marks was joining Mutinex, my first thought was “I wonder what a Marketing Science Director does?”
Open-source Brand Equity (kind of)
We explain what we did to model Brand Equity and how we as a team were able to pull it off.
CMC: Reducing time to insight from market mix modelling by 15% with faster onboarding
Read how CMC Markets reduced time to insight from market mix modelling by 15% by choosing Mutinex GrowthOS.
Youi CMO recruits GrowthOS to make creative work harder
CMO Angela Greenwood explains why Youi has recruited GrowthOS to make creative work harder in the fight for customer attention
Mutinex launches new Platinum Partnership program with dentsu as exclusive agency launch partner
We’re pleased to announce the launch of the Mutinex Platinum Partnership program, a first of its kind program providing their market mix modelling platform to agency groups and their clients
PointsBet turns to market mix modelling to overcome measurement challenges
PointsBet turns to market mix modelling to clarify ROI and gain an advantage in a competitive wagering market.
Mutinex announces $5m seed extension round at a $37m valuation, led by Equity Venture Partners
Existing shareholders also support raise off the back of 300%+ growth in 2022 Mutinex has announced a $5m seed extension round, led by Equity Venture Partners. EVP are a well known and regarded venture capital investor, having previously invested in businesses like Insite AI, Siteminder, Deputy and Shippit amongst others. EVP is known as an…
Retailer media: Everything old is new again?
Lately everyone seems to be talking about retailer media and what it might mean. But is the trend towards retailer media really just a case of “everything that’s old is new again”?
Data building blocks: What is “good” marketing ROI?
Often at Mutinex we’re asked a key question: what is a good marketing ROI and why? Here’s our take
Data building blocks: The 4ps of marketing
If you’ve been researching market mix modelling solutions, you’ve probably seen a lot of references to the 4ps of marketing. But why are they so important to market mix modelling and what do they tell us?
Data building blocks: Media Mix Modeling and Market Mix Modeling
Media Mix Modeling (MMM) and Market Mix Modeling (MMM) techniques help businesses understand the impact of their marketing efforts, but there are some crucial differences between them.
Everything you need to know about marketing attribution
Marketing attribution is the process of identifying the touchpoints that contribute to a customer’s decision to make a purchase.
Data building blocks: Understanding marketing efficiency and effectiveness
Understanding marketing efficiency and effectiveness is key to having successful conversations about marketing measurement.
Data building blocks: What Is Bayesian Inference?
At Mutinex we talk a lot about artificial intelligence and AI powered analytics. But what are the building blocks of the AI we use to power our predictions? Where tradi
Can CMOs defend budgets with market mix modelling?
Historically, CMOs have had a hard time defending marketing budgets from CFOs, but change is in the winds.
Mutinex makes break through measuring brand equity
We’re pleased to announce a new feature of the GrowthOS platform that will change the way marketers measure the impact of their brand investment.
How to protect your marketing ROI in a recession
Going into 2023, weâ€™re seeing some of the most disruptive economic market conditions ever. What can smart marketers do?
Samsung and CUB prove brand spend drives growth
To prove growth through brand spend has traditionally been one of the tougher asks for a marketer. Samsung and CUB explain how they’re moving towards quantifying the true value of brand using marketing ROI.
Leveraging brand metrics to prove brand impact
Building and investing in brand is an important part of any marketing strategy, Unfortunately leveraging brand metrics to prove revenue impact is hard.