Customer Stories

Make better decisions with GrowthOS

Improve marketing ROI, make investment decisions with confidence and have smoother marketing budget conversations on different marketing channels and marketing processes.

Major brands trust Mutinex GrowthOS

More than 60 brands globally across FMCG, CPG, FSI, Retail, wagering, media, technology and more, trust Mutinex GrowthOS. No matter what your business is, Mutinex can support you on your marketing mix journey.

Testimonials

What our customers say

"GrowthOS helped inform the most compelling conversation in recent times with executives and the finance department, about the impact of Marketing."

Melody Townsend, GM Retail Marketing, Bank of Queensland Group

"We’ve seen that using GrowthOS is empowering for businesses, it builds belief – you can see the impact of your actions."

Megan Coutts-Quinn, Senior Manager Data & CX, Carlton & United Breweries

"The advantage I see from something like Mutinex GrowthOS is that ability to not just look backwards, but also to look forward and say, okay, what could we do next and how can we predict what further impact we can have?"

Angela Greenwood, CMO, Youi

Mutinex GrowthOS is accurate and intuitive modeling for every part of your business

Marketing manager

A marketing manager can use GrowthOS to power decisions around channel performance, creative performance, campaign cadence and length. GrowthOS can provide information for monthly, quarterly and annual reporting and be used to inform decisions for forward planning.

Media buyer

A media buyer can use GrowthOS to power recommendations around channel investment and campaign flighting. GrowthOS can provide information for monthly, quarterly and annual reporting and be used to inform decisions for forward planning.

Head of/ Director of marketing

A head of or director of marketing will be able to uncover strategic insights around where a business can grow via marketing. Answer questions like which products require more or less investment across a portfolio? How to balance budget across multiple geographies? How much should be invested in brand versus product level?

CMO

A CMO can use GrowthOS to gain insight into marketing effectiveness, manage budget conversations with confidence, build trust in marketing outcomes with finance teams and drive strategic outcomes across a business.

Data analyst

A data and analytics team using GrowthOS will unlock the most powerful metric in their toolset to measure the impact of marketing efforts, they will be able to re-orient conversations around MROI and help the business to identify opportunities for growth.

Finance

Finance teams can use GrowthOS to gain insight into marketing effectiveness, navigate budget conversations on a solid footing of business metrics and work more closely with marketing partners to identify the best avenues to reduce budget waste and identify opportunities for growth.