Mutinex is your enterprise growth engine

Your best decisions start here

The only end-to-end marketing mix modeling platform that helps marketers prove impact, protect budgets, and make confident investment decisions.

Trusted to analyze over $7.5 billion in marketing spend by leading brands

Michael Hill logo Domino's logo Michael Hill logo Domino's logo Michael Hill logo Domino's logo

The growth gap: your biggest enemy

Marketers are stuck in the growth gap — defending budgets, slowed by biased data, and forced to guess where growth really comes from. Mutinex closes that gap with proof, so you can move faster and make smarter investment decisions.

The Mutinex experience

One solution. Four powerful engines.

An icon representing the Mutinex platform DataOS. DataOS is a platform designed to ingest, structure and manage data into marketing mix models.

DataOS

Instantly connect and structure thousands of data points for MMM
An icon that represents GrowthOS, the platform that allows customers to read and interpret the results from Theseus. The most advanced market mix model in the market, GrowthOS is loved by marketers and finance departments alike.

GrowthOS

Granular insights that empower marketing and finance teams alike
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Marketing Science

Expert support to help you interpret results, apply insights, and accelerate growth decisions
An icon representing Hendren. Hendren is Mutinex's LLM directly connected to your market mix model.

MAITE

An AI consultant in your pocket, ready with instant analysis and recommendations

The most advanced end-to-end marketing mix solution on the market

DataOS

Easily connect thousands of disparate data points and structure them for marketing mix modeling in seconds.
Blake Rand of Dominos
“DataOS is really easing that tension point around the data wrangling and ingestion that’s made these projects hard for Domino's the past.”

GrowthOS

A world-class operating system for growth with the granular insights that empower marketing teams to make their best decisions
Angela Greenwood of Youi
“The advantage I see from something like Mutinex GrowthOS for Youi is that ability to not just look backwards [to determine what has worked and what hasn’t], but also to look forward and say, ‘okay, what could we do next and how can we predict what further impact we can have?'”

MAITE

The AI consultant in your pocket. Ready to instantly provide analysis, reporting and recommendations
Cam Luby of Optus
“At Optus, MAITE allows us to pinpoint the most important or valuable information so that we can move more quickly into decision mode.”

Why enterprise chooses Mutinex

Complex organizations need an evolved modeling approach to capture complex dynamics. Mutinex models brand, category and product to uncover the granular insights enterprise marketers need to drive growth.
One NZ logo
“With Mutinex, we’re making decisions with confidence, and at a speed we never thought possible” image of Richard McCrae
Richard McCrae Head of Media & Digital Marketing, One NZ
Amaysim logo
“We have seen our overall cost per acquisition decrease – that is, more sales for less opex.” image of Pete Macgregor
Pete Macgregor Chief Marketing Officer, Amaysim
Domino's logo
“MMM now delivers greater value, shaping both macro-level strategy and micro-level decisions.” image of Blake Rand
Blake Rand Group Head of Insights, Domino's
Seek logo
“We’re Australia’s leading marketplace for employment. As you can imagine we have a lot of business metrics coming in. While we can attribute visits to lower funnel marketing, you can’t get a complete picture of other parts like brand marketing and sponsorships. That’s where Mutinex really helps give you the complete impact of your end-to-end funnel.” image of Kevin Alphonso
Kevin Alphonso Senior Marketing Manager, Seek
Lion logo
“Mutinex GrowthOS will give us a full view of performance across all of our brands and allow us to translate even more insights into action.” image of Claire Tsubono
Claire Tsubono Head of Media, Lion
Michael Hill logo
“The future of marketing isn’t just about adapting; it’s about innovating. With tools like Mutinex, we’re well-equipped for both.” image of Michael Hill
Michael Hill CMO, Michael Hill
Asahi Beverages logo
“We've seen that Mutinex GrowthOS is empowering for businesses. It builds belief – you can see the impact of your actions” image of Megan Coutts-Quinn
Megan Coutts-Quinn Group Head of Consumer Experience, Asahi Beverages
ING logo
“Partnering early with our finance and business teams to credibly decompose contribution of sales from paid marketing channels, promotion activity and organic, means we can make smarter commercial decisions.” image of Danielle Hamilton
Danielle Hamilton Head of Marketing, ING

Turn insights into action today

See how Mutinex helps marketing teams make smarter investment decisions, faster, with confidence.

Marketers & Money 2025

It’s not your average marketing conference, it’s a wake up call. See marketing greats like Mark Ritson live on stage at this exclusive one day event.
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+$7,500,000,000

Global marketing spend under analysis

+90 brands

Loved by marketers and their agencies

+20 verticals

Supported by our generalized model

The Market Mixer

387,856 external data points

are constantly analyzed by our Market Mixer in order to understand how macro economic factors impact your marketing spend

The Open MMM Validation Framework

The Open MMM Validation Framework is a completely open-source resource designed to help companies evaluate the performance of market mix models. Find out how to get your hands on the suite (for free and no strings attached) by downloading our whitepaper.