Product
Mutinex DataOS
Smart data provisioning for market mix modeling
About Mutinex DataOS
DataOS is your all-in-one marketing data solution; a purpose built tool to enable marketers to create their own marketing data warehouse. Designed for marketers, the system streamlines the data uploading process, and automatically validates and organizes your marketing data, eliminating the need for manual spreadsheet manipulation. DataOS exists to translate your marketing data into meaningful decision data, so marketers can get back to making growth decisions instead of wrangling data.
Integrated with external data sources to incorporate millions of data points automatically
Managing marketing data the smarter way
Putting your data back in your hands
Low effort, full control
Unlocking value in your data
A toolbox to control your MMM results
Make better investment decisions. Faster.
Why does it work for customers?
Data collection and provisioning for market mix modeling can be tricky in even the most data mature organisations. DataOS helps our customers by answering the real challenges of finding, storing and cleaning large volumes of marketing data.
Security
Accuracy
Efficiency
Built for MMM
Features
The system offers a range of features that support smooth data provisioning for marketing mix modeling and align brilliantly with Mutinex GrowthOS
Self-serve data submission
Maintaining the Marketing Data Warehouse month to month is key to creating valuable, actionable growth decision data. Following the data source set up, a user can keep a data sources current in just seconds, using the same powerful validations and verification stages that were used to create the data source at onboarding.
Self-serve data source mapping
Starting with a raw data extract from a reporting platform, a marketer can create a robust data source to drive modelling results. This includes locking down access to the correct team, mapping against Mutinex's modelling schemas, and passing automated validations and aggregated verification – in minutes, not hours.
Segmented access for teams
We understand how sensitive commercial data can be. Admins have complete control over team, assigning users to teams, and teams to data. This functionality allows agency and internal users to interact with the database directly, reducing the resource profile on both sides.
Logging and traceability
DataOS maintains and surfaces a log on every data source, keeping track of what data, submitted by which user, at what time. This makes keeping track of a refresh and reducing errors easier than ever.
Request a demo
Contact our friendly team to schedule a demonstration and accelerate your growth with Marketing Investment Analytics using GrowthOS.