Meet DataOS
The only smart data provisioning platform built for market mix modelling, created by top MMM providers — to streamline decision-making.
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Stop cleaning spreadsheets. Start getting growth answers on demand.
Designed for marketers and agencies, DataOS streamlines data provision for digital and traditional media and marketing channels, eliminating the need to wrangle dozens of spreadsheets and helping marketing teams focus on strategy.
Mutinex DataOS automatically ingests thousands of data sources
Clean, structured, and ready for modelling
Marketing teams waste time wrangling data instead of unlocking growth. DataOS does the heavy lifting for you – automatically connecting, cleaning, and structuring data so you can focus on insights, not preparation. With DataOS, you gain all of the benefits of market mix modelling without the manual grind.
By supporting predictive analytics and enabling actionable insights, DataOS enhances marketing performance and ensures that every marketing effort can be linked to clear performance metrics, improving overall marketing effectiveness on your marketing campaigns.
Secure and controlled with SOC2 compliance
Your valuable business and marketing data is safe with DataOS. Administration-controlled user roles allow you to set access and protect sensitive information and marketing investments, while DataOS delivers speed by enabling self-serve data refreshes, so you never have to wait on consultants or external teams. It ensures better data quality through built-in prompts and mapping that guide every step, so inputs are complete, accurate, and cut through the noise to actionable insights. The platform adapts to your sales units, funnel stages, and business hierarchy, ensuring outputs in GrowthOS align directly with your structure. And because DataOS ingests first- and third-party data, including spend and revenue, you gain credible answers that show exactly what drives growth — from base sales to media-influenced sales.
Why DataOS?
Unlike generic ETL tools, DataOS is purpose-built for market mix modelling. It automatically ingests thousands of data sources and enforces modelling-ready structures, while keeping your data secure with SOC2 compliance. Behind the scenes, the Market Mixer continuously analyses more than 380,000 external data points, so your models always reflect real-world conditions.
