Meet DataOS

The smart data provisioning platform for marketing mix modeling

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Stop cleaning spreadsheets. Start getting growth answers on demand

Designed for marketers and agencies, DataOS streamlines data provision for digital and traditional media channels, eliminating the need to wrangle dozens of spreadsheets

Mutinex DataOS automatically ingests thousands of data sources

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Clean, structured and ready for modeling

Marketing teams waste time wrangling data instead of unlocking growth. DataOS does the heavy lifting for you – automatically connecting, cleaning, and structuring data so you can focus on insights, not preparation. With DataOS, you gain all of the benefits of marketing mix modeling without the manual grind.

Secure and controlled with SOC2 compliance

Your valuable business data is safe with DataOS. DataOS delivers speed by enabling self-serve data refreshes, so you never have to wait on consultants or external teams. It ensures better data quality through built-in prompts and mapping that guide every step, so inputs are complete, accurate, and cut through the noise to actionable insights. The platform adapts to your sales units, funnel stages, and business hierarchy, ensuring outputs in GrowthOS align directly with your structure. And because DataOS ingests first- and third-party data, including spend and revenue, you gain credible answers that show exactly what drives growth — from base sales to media-influenced sales.
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“It’s really easing that tension point around the data wrangling and ingestion that’s made these projects hard in the past” image of Blake Rand
Blake Rand Head of Group Insights, Domino's
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“Any company in the marketing mix modeling business that is looking at how to ease the pipeline of data using technology and automation is lightyears ahead of the competition” image of Liam Loan Lack
Liam Loan Lack CMO, CMC Markets

Why DataOS?

Unlike generic ETL tools, DataOS is purpose-built for marketing mix modeling. It automatically ingests thousands of data sources and enforces modeling-ready structures, while keeping your data secure with SOC2 compliance. Behind the scenes, the Market Mixer continuously analyzes more than 380,000 external data points, so your models always reflect real-world conditions.

The Market Mixer

387,856 external data points

are constantly analyzed by our Market Mixer and assessed by your model in order to understand how macro economic factors impact your marketing spend

Ready for growth answers?

See how DataOS streamlines data preparation and delivers insights faster.