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Agentic Commercial Mix Model

Spend every marketing dollar with the answer, not a guess.

Measure, predict, and act on every revenue decision with enterprise-grade commercial mix modeling. Prove marketing contribution with rigorous data in minutes, not quarters.

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What's my best performing media channel?

Trusted by leaders at 100+ global brands to power $13B+ in commercial decisions.

  • Optus
  • Samsung
  • Hershey's
  • ING
  • Seek
  • Lion
  • Youi
  • BOQ
  • Asahi
  • KIA
  • Turo
  • New Zealand Tourism

Move beyond media measurement.

Revenue leaders making the next budget decision need to know more than "what happened" last quarter. They need to know what's next.

Mutinex gives you an enterprise-grade commercial mix model without the cost, wait, and technical complexity of legacy MMM. Get the full context to defend marketing budgets, plan spend with confidence, and own the full revenue story in any room.

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New Agentic MMM

Your MMM. Built in a day. Not a quarter.

Raw data to production-grade model in under 24 hours. No consultants. No data engineering.

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Whitepaper

Is Your Organization Measurement Ready in 2026?

A CMO's guide to modern measurement, governance, and optimization.

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Open Source

The Open MMM Validation Framework

The first standard for fair, transparent MMM testing. Evaluate any vendor with confidence.

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Your Growth Answers Platform

DataOS GrowthOS MAITE

Data Platform

DataOS

Easily connect thousands of disparate data points and structure them for marketing mix modeling in seconds.

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Modeling Platform

GrowthOS

A world-class operating system for growth with the granular insights that empower marketing teams to make their best decisions.

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Decisions Platform

MAITE

An AI consultant in your pocket, ready with instant analysis and recommendations.

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Customer Stories

Trusted by marketing leaders

"With Mutinex, we're making decisions with confidence, and at a speed we never thought possible"
Richard McCrae

Richard McCrae

Head of Media & Digital Marketing, One NZ

"Mutinex GrowthOS is empowering for businesses. It builds belief — you can see the impact of your actions"
Megan Coutts-Quinn

Megan Coutts-Quinn

Group Head of Consumer Experience, Asahi Beverages

"MMM now delivers greater value, shaping both macro-level strategy and micro-level decisions."
Blake Rand

Blake Rand

Group Head of Insights, Domino's

From the blog

News and insights

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Turn raw data into decisions in 24 hours, with GrowthOS On-Demand

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Introducing Campaign Varying MMM — go beyond the channel

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Top 5 tips on becoming a commercial marketer

Turn insights into action today

See how Mutinex helps marketing teams make smarter investment decisions, faster, with confidence.

See Mutinex in action Discover Self-Serve in GrowthOS

Trusted by Domino's, Optus, Asahi, One NZ, and 90+ more brands