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Mutinex is your Growth Answers Engine

The only platform that gives marketing teams instant, data-backed answers to the questions that protect budgets and drive board-level confidence.

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Free, 30-minute walkthrough. No commitment.

$13B+

Marketing spend analyzed

90+

Brands trust Mutinex

20+

Verticals supported

Trusted by leading brands

  • Optus
  • Samsung
  • Hershey's
  • ING
  • Seek
  • Lion
  • Youi
  • BOQ
  • Asahi
  • KIA
  • Turo
  • New Zealand Tourism
New Agentic MMM

Your MMM. Built in a day. Not a quarter.

Raw data to production-grade model in under 24 hours. No consultants. No data engineering.

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Whitepaper

Is Your Organization Measurement Ready in 2026?

A CMO's guide to modern measurement, governance, and optimization.

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Open Source

The Open MMM Validation Framework

The first standard for fair, transparent MMM testing. Evaluate any vendor with confidence.

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Your Growth Answers Platform

DataOS GrowthOS MAITE

Data Platform

DataOS

Easily connect thousands of disparate data points and structure them for marketing mix modeling in seconds.

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Modeling Platform

GrowthOS

A world-class operating system for growth with the granular insights that empower marketing teams to make their best decisions.

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Decisions Platform

MAITE

An AI consultant in your pocket, ready with instant analysis and recommendations.

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Enterprise

Why enterprise chooses Mutinex

Complex organizations need an evolved modeling approach to capture complex dynamics. Mutinex models brand, category and product to uncover the granular insights enterprise marketers need to drive growth.

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Customer Stories

Trusted by marketing leaders

"With Mutinex, we're making decisions with confidence, and at a speed we never thought possible"

Richard McCrae

Head of Media & Digital Marketing, One NZ

"Mutinex GrowthOS is empowering for businesses. It builds belief — you can see the impact of your actions"
Megan Coutts-Quinn

Megan Coutts-Quinn

Group Head of Consumer Experience, Asahi Beverages

"MMM now delivers greater value, shaping both macro-level strategy and micro-level decisions."
Blake Rand

Blake Rand

Group Head of Insights, Domino's

From the blog

News and insights

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Introducing Campaign Varying MMM — go beyond the channel

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Top 5 tips on becoming a commercial marketer

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The other challenges facing marketers and their budgets — why ruthless prioritization beats cost-cutting

Turn insights into action today

See how Mutinex helps marketing teams make smarter investment decisions, faster, with confidence.

See Mutinex in action Discover Agentic MMM

Trusted by Domino's, Optus, Asahi, One NZ, and 90+ more brands