Step up to the next generation of marketing mix modeling

Mutinex GrowthOS is the marketing analytics platform that helps marketers to make better investment decisions

Mutinex Data

Major brands trust Mutinex GrowthOS

More than 50 brands across FMCG, wagering, media, technology, education and finance trust Mutinex GrowthOS

Choose marketing mix modeling for data driven marketing results

Improve marketing ROI by up to 20%

Automated learning

Automated learning

Mutinex GrowthOS is able to learn as new data is ingested, ensuring your data is current with market trends, consumer behaviours and responds to how you will perform best in today’s market.
Data transparency

Data transparency

Mutinex GrowthOS is no black box. We provide enterprise grade full model performance information and transparent analytics. This ensures that Data Science and Actuarial teams are able to verify and validate results alongside marketing teams.
Actionable insights

Actionable insights

Use GrowthOS to develop robust test and learn programs that will help you to grow marketing ROI fast. Unlike multi touch attribution, measuring ROI via market mix modelling allows you to define and cut waste quickly so that you can prioritise spend in growth areas and identify incremental ROI opportunities.

GrowthOS features

Powered by the gold standard in econometrics and machine learning

Every marketer needs to make decisions that lift performance and drive accountability. With GrowthOS marketing mix modeling, you have the marketing analytics platform that guides you to those decisions.

Review product performance

Analyze marketing decisions, optimize investments, increase efficiency and cut waste with rapid analysis of media investment by product or portfolio.

Simulate investment scenarios

Predict marketing outcomes based on spending decisions.

Review market impact

Measure the impact of macro economic conditions on your performance and adjust your decision making accordingly.

Put a price on brand equity

Measure the halo effect of your brand on your portfolio. Demonstrate how improving your brand's health by X% can boost your financial performance by $Y.

Analyze pricing strategies

Monitor pricing, discounts, sales periods and consumer behaviour to understand their impact on sales.

GrowthOS benefits

No matter which marketing attribution method you use, GrowthOS will help you to break down investment decisions

Save time and resources by using a platform solution for market mix modelling

Your GrowthOS instance can be updated regularly to generate fresh insights, it's available at any time of the day or night and doesn't charge by the hour.

Cut waste from your marketing spend

Most marketers understand that the best strategy is defined by what you choose not to do. GrowthOS will help you to identify the channels, formats and messaging that are not working for your brand. So you can cut the waste and grow faster.

Conduct better informed negotiations

The conversation between marketing and finance doesn't have to be about "costs" versus "performance". Change the budget negotiation dynamic with GrowthOS by bringing hard financial data to the table and turn the conversation about marketing spend into one about investment in growth.

Fully model the impact of variables

From channel strategy to format, geography and creative – there are a lot of variables to manage in your marketing spend. And those are just the ones you control – what about interest rates, public holidays and the weather? With GrowthOS, you can uncover how each variable is contributing to overall performance, test different investment scenarios and learn how to improve ROI quickly.


What our customers are saying

"GrowthOS market mix modelling helped inform the most compelling conversation in recent times with executives and the finance department, about the impact of Marketing."

Melody Townsend

GM Retail Marketing, Bank of Queensland Group

"We’ve seen that using GrowthOS market mix modelling is empowering for businesses, it builds belief – you can see the impact of your actions."

Megan Coutts-Quinn

Senior Manager Data & CX, Carlton & United Breweries

"Having a tool like GrowthOS streamlines a lot of (data collection) flows because you can connect and automate and manipulate the data in a more scalable way, and that is critical."

Clea Baker

Head of Performance Media, Bupa Australia

"The data you choose with something like this is important. I’ve been so impressed by how the Mutinex team have asked the right questions and been really invested in the answers to ensure that we get good results."

Liam Loan-Lack

CMO, CMC Markets

"The advantage I see from something like Mutinex GrowthOS is that ability to not just look backwards, but also to look forward and say, ‘okay, what could we do next and how can we predict what further impact we can have?"

Angela Greenwood

CMO, Youi

Make better investment decisions. Faster.