Step up to the next generation of marketing mix modeling
Mutinex GrowthOS is the marketing analytics platform that helps marketers to make better investment decisions
Major brands trust Mutinex GrowthOS
More than 50 brands across FMCG, wagering, media, technology, education and finance trust Mutinex GrowthOS
Choose marketing mix modeling for data driven marketing results
Improve marketing ROI by up to 20%
Powered by the gold standard in econometrics and machine learning
Every marketer needs to make decisions that lift performance and drive accountability. With GrowthOS marketing mix modeling, you have the marketing analytics platform that guides you to those decisions.
Review product performance
Simulate investment scenarios
Review market impact
Put a price on brand equity
Analyze pricing strategies
No matter which marketing attribution method you use, GrowthOS will help you to break down investment decisions
Save time and resources by using a platform solution for market mix modelling
Your GrowthOS instance can be updated regularly to generate fresh insights, it's available at any time of the day or night and doesn't charge by the hour.
Cut waste from your marketing spend
Most marketers understand that the best strategy is defined by what you choose not to do. GrowthOS will help you to identify the channels, formats and messaging that are not working for your brand. So you can cut the waste and grow faster.
Conduct better informed negotiations
The conversation between marketing and finance doesn't have to be about "costs" versus "performance". Change the budget negotiation dynamic with GrowthOS by bringing hard financial data to the table and turn the conversation about marketing spend into one about investment in growth.
Fully model the impact of variables
From channel strategy to format, geography and creative – there are a lot of variables to manage in your marketing spend. And those are just the ones you control – what about interest rates, public holidays and the weather? With GrowthOS, you can uncover how each variable is contributing to overall performance, test different investment scenarios and learn how to improve ROI quickly.
What our customers are saying
"GrowthOS market mix modelling helped inform the most compelling conversation in recent times with executives and the finance department, about the impact of Marketing."
GM Retail Marketing, Bank of Queensland Group
"We’ve seen that using GrowthOS market mix modelling is empowering for businesses, it builds belief – you can see the impact of your actions."
Senior Manager Data & CX, Carlton & United Breweries
"Having a tool like GrowthOS streamlines a lot of (data collection) flows because you can connect and automate and manipulate the data in a more scalable way, and that is critical."
Head of Performance Media, Bupa Australia
"The data you choose with something like this is important. I’ve been so impressed by how the Mutinex team have asked the right questions and been really invested in the answers to ensure that we get good results."
CMO, CMC Markets
"The advantage I see from something like Mutinex GrowthOS is that ability to not just look backwards, but also to look forward and say, ‘okay, what could we do next and how can we predict what further impact we can have?"