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Go beyond marketing mix modeling
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Every decision, powered by Mutinex

The comprehensive solution designed to help you make marketing investment decisions with confidence

An icon representing the Mutinex platform DataOS. DataOS is a platform designed to ingest, structure and manage data into marketing mix models.

DataOS

Automatically connect, structure and ingest your data
An icon representing Theseus, the model that powers Mutinex products. Theseus is unique because it is a generalized model for market mix.

Theseus

The only AI model powered by federated learning
An icon that represents GrowthOS, the platform that allows customers to read and interpret the results from Theseus. The most advanced market mix model in the market, GrowthOS is loved by marketers and finance departments alike.

GrowthOS

Granular insights from SaaS based MMM
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Marketing Science

Support and enablement from professionals
An icon representing Hendren. Hendren is Mutinex's LLM directly connected to your market mix model.

MAITE

The LLM securely connected to your data

Elevate your decision making with the only end to end market mix solution

DataOS

Easily connect thousands of disparate data points and structure them for marketing mix modeling in seconds.
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Blake Rand of Dominos
“DataOS is really easing that tension point around the data wrangling and ingestion that’s made these projects hard for Domino's the past.”
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GrowthOS

A world-class operating system for growth with the granular insights that empower marketing teams to make their best decisions
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Angela Greenwood of Youi
“The advantage I see from something like Mutinex GrowthOS for Youi is that ability to not just look backwards [to determine what has worked and what hasn’t], but also to look forward and say, ‘okay, what could we do next and how can we predict what further impact we can have?'”
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MAITE

The AI consultant in your pocket. Ready to instantly provide analysis, reporting and recommendations
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Cam Luby of Optus
“At Optus, MAITE allows us to pinpoint the most important or valuable information so that we can move more quickly into decision mode.”
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Make better investment decisions.
Faster.

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The enterprise difference

Complex organizations need an evolved modeling approach to capture complex dynamics. Mutinex models brand, category and product to uncover the granular insights enterprise marketers need to drive growth.
Amaysim logo
“We have seen our overall cost per acquisition decrease – that is, more sales for less opex.” image of Pete Macgregor
Pete Macgregor Chief Marketing Officer, Amaysim
Samsung logo
“The ability for Samsung to understand the impact of our macro-environment on our media performance and revenue is helping us make better decisions around where we invest in the context of the market” image of Carl Bunn
Carl Bunn Head of Solutions & DTC, Samsung
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“We've seen that Mutinex GrowthOS is empowering for businesses. It builds belief – you can see the impact of your actions” image of Megan Coutts-Quinn
Megan Coutts-Quinn Group Head of Consumer Experience, Asahi Beverages
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ING logo
“Partnering early with our finance and business teams to credibly decompose contribution of sales from paid marketing channels, promotion activity and organic, means we can make smarter commercial decisions.” image of Danielle Hamilton
Danielle Hamilton Head of Marketing, ING
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+$7,500,000,000

Global marketing spend under analysis

+90 brands

Loved by marketers and their agencies

+20 verticals

Supported by our generalized model

The Market Mixer

387,856 external data points

are constantly analyzed by our Market Mixer in order to understand how macro economic factors impact your marketing spend

The Mutinex Marketing ROI Index Report

18% of marketing budgets are shifting year on year. But are marketers trading effectiveness for efficiencies?
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News and insights from Mutinex

Case Study – June 11, 2025

“A marketer’s secret weapon”: how choosing the right measurement partner can change everything

Three senior marketers. Three complex challenges. One shared solution: finding a measurement partner that turns gut instinct into investment confidence.
Case Study – December 10, 2024

The Strategic Marketing Transformation at Michael Hill

When Jo Feeney took the reigns at CMO at Michael Hill, she knew that something had to change. Now Michael Hill is working with Mutinex to power their next phase of growth.
Case Study – December 9, 2024

How Optus Supercharged Its Marketing Intelligence with MAITE Generative AI

For Cam Luby, Head of Consumer Marketing at Optus, traditional marketing mix modeling was reaching its limitations. When they implemented Mutinex’s Hendren, everything changed.
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