Step up to the next generation of market mix modelling
Mutinex GrowthOS is the market mix modelling platform that helps marketers to make better investment decisions.
Improve marketing ROI by up to 20%
Test and Learn
MMM Powered by the gold standard in econometrics and machine learning
Every marketer needs to make decisions that lift performance and drive accountability. With GrowthOS market mix modelling, you have a platform that guides you to those decisions.
Review product performance
Simulate investment scenarios
Review marketing impact
Model brand value
Analyze pricing and discounts
Break down investment decisions
Save time and resources by using a platform solution
Your GrowthOS instance can be updated regularly to generate fresh insights, it's available at any time of the day or night and doesn't charge by the hour.
Cut waste from your marketing spend
Most marketers understand that the best strategy is defined by what you choose not to do. GrowthOS will help you to identify the channels, formats and messaging that are not working for your brand. So you can cut the waste and grow faster.
Conduct better informed negotiations
The conversation between marketing and finance doesn't have to be about "costs" versus "performance". Change the budget negotiation dynamic with GrowthOS by bringing hard financial data to the table and turn the conversation about marketing spend into one about investment in growth.
Fully model the impact of variables
From channel strategy to format, geography and creative – there are a lot of variables to manage in your marketing spend. And those are just the ones you control – what about interest rates, public holidays and the weather? With GrowthOS, you can uncover how each variable is contributing to overall performance, test different investment scenarios and learn how to improve ROI quickly.
What our customers are saying
GrowthOS market mix modelling helped inform the most compelling conversation in recent times with executives and the finance department, about the impact of Marketing.
GM Retail Marketing, Bank of Queensland Group
We’ve seen that using GrowthOS market mix modelling is empowering for businesses, it builds belief – you can see the impact of your actions.
Senior Manager Data & CX, Carlton & United Breweries
GrowthOS has been the missing piece in our marketing tech stack. Now we can drive insights that are helping us grow the role of marketing in the business and, in turn, grow our business.
Head of Marketing