GrowthOS is next generation marketing mix modeling

The marketing analytics platform helping marketers to make better investment decisions

See results faster

Why choose a marketing mix modeling platform?

Accelerated high value decision making

GrowthOS provides insight at a much faster rate than traditional marketing mix modelling, which means you can more rapidly find a path to increased ROI.

Faster payback

Using GrowthOS is more cost effective than paying for traditional marketing mix modeling. Which means the payback on your investment is faster.

Reduced data management overheads

Data collection and ingestion via GrowthOS is easier and faster than traditional market mix modeling. Reduced data overhead means your team can focus less on formatting and more on insights.

GrowthOS features

Powered by the gold standard in econometrics and machine learning

Every marketer needs to make decisions that lift performance and drive accountability. With GrowthOS marketing mix modeling, you have the marketing analytics platform that guides you to those decisions.

Review product performance

Analyze marketing decisions, optimize investments, increase efficiency and cut waste with rapid analysis of media investment by product or portfolio.

Simulate investment scenarios

Predict marketing outcomes based on spending decisions.

Review marketing impact

Measure the impact of macro economic conditions on your performance and adjust your decision making accordingly.

Put a price on brand equity

Measure the halo effect of your brand on your portfolio. Demonstrate how improving your brand's health by X% can boost your financial performance by $Y.

Analyze pricing strategies

Monitor pricing, discounts, sales periods and consumer behaviour to understand their impact on sales.

GrowthOS benefits

No matter which marketing attribution method you use, GrowthOS will help you to break down investment decisions

Save time and resources by using a platform solution

Your GrowthOS instance can be updated regularly to generate fresh insights, it's available at any time of the day or night and doesn't charge by the hour.

Cut waste from your marketing spend

Most marketers understand that the best strategy is defined by what you choose not to do. GrowthOS will help you to identify the channels, formats and messaging that are not working for your brand. So you can cut the waste and grow faster.

Conduct better informed negotiations

The conversation between marketing and finance doesn't have to be about "costs" versus "performance". Change the budget negotiation dynamic with GrowthOS by bringing hard financial data to the table and turn the conversation about marketing spend into one about investment in growth.

Fully model the impact of variables

From channel strategy to format, geography and creative – there are a lot of variables to manage in your marketing spend. And those are just the ones you control – what about interest rates, public holidays and the weather? With GrowthOS, you can uncover how each variable is contributing to overall performance, test different investment scenarios and learn how to improve ROI quickly.

Request a demo

Contact our friendly team to schedule a demonstration and accelerate your growth with Marketing Investment Analytics using GrowthOS.