News and Insights
Company news and analysis of key media and marketing trends. Learn about market mix modeling, get market insights, browse marketing strategies, and discover how you can accelerate your growth by optimizing your marketing.
Latest Articles
Browse our latest thinking
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Blog / Product
Turn raw data into decisions in 24 hours, with Self-Serve in GrowthOS
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Blog
Introducing Campaign Varying MMM — go beyond the channel
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Blog
Top 5 tips on becoming a commercial marketer
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Blog
The other challenges facing marketers and their budgets — why ruthless prioritization beats cost-cutting
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Blog
Screens at scale: The last bastion of mass marketing confidence (and the potential to double your ROI)
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Blog
The growth signal: Lessons enterprise marketers can steal from hypergrowth companies (and the secret sauce of startups)
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Blog
Creativity on trial: Can great ideas still prove ROI? — Why creative distinction is the most powerful growth multiplier
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Blog
The new media math: Reinventing models for growth — The need to quantify the value of creativity
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Blog
Beyond the CMO: How marketing leaders earn influence across the business (a fireside chat with Mycar's Adele Coswello)
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Blog
The first 90 days: What MMM really changes — The first-hand experiences of Honda, Freedom and Lendi
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Blog
How Scenario Builder enables smarter, faster marketing decisions under pressure
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Blog
The 80% problem: Australia's data maturity myth and the automation ceiling
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