News and Insights
Company news and analysis of key media and marketing trends. Learn about market mix modelling, get market insights, browse marketing strategies, and discover how you can accelerate your growth by optimising your marketing.
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Domino's Ditches Static MMM for a Real-Time Answers Model
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Granularity in MMM: Why Too Much Detail is the Death of Insight
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Mutinex Launches Open-Source Testing Suite to Elevate Marketing Measurement
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Bayesian Priors in Market Mix Models: Risks, Rewards and Red Flags
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Embedding MMM in Your Company: Why Culture, Confidence and Cadence Matter
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Cutting through the AI noise: where can AI solutions actually accelerate your business?
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The Power of Change: How to Break the Problem of Multicollinearity
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Brand Media: Why the ROI of Your Brand Campaign Matters
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Beyond the Black Box: A Practical Guide to Validating Your Market Mix Model
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Media Mix vs Market Mix: The One Word Difference Could Cost You Millions
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"A marketer's secret weapon": how choosing the right marketing measurement partner can change everything
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What Marketers Really Learned at Cairns Crocodiles
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