News and Insights
Company news and analysis of key media and marketing trends. Learn about market mix modeling, get market insights, browse marketing strategies, and discover how you can accelerate your growth by optimizing your marketing.
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More from our thinking
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What Marketers Really Learned at Cairns Crocodiles
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AI Marketing: My Key Learnings from HumAIn.
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Henry Innis on the Next Big Challenges in Marketing
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Can MMM Help Companies Navigate Tariffs and Economic Shocks?
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Sink your teeth into Cairns Crocodiles 2025
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The Future of Predictive Modeling in Marketing: AI-Driven Insights for Better Decision Making
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MMM is going to fail us again. Unless we all think bigger.
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The Future of Growth: How Human x Machine Cooperation Will Drive Better Financial Results for Marketers
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The Evolving Role of a Data Analyst in AI-Driven Marketing
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18% shift in marketing budgets signals good adaptability, but throws up orange flag
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How AI Can Save Creative Budgets
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Why We Should All Be Excited about the MMM Renaissance
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