Turn your marketing mix modeling into answers
MAITE is the only large language model directly connected to your MMM, so you can stop wrestling with data and start focusing on growth.
Reporting and analysis in seconds
Marketers today spend too much time interpreting data, building reports, and defending their budgets. Traditional MMMs require analysts, consultants, or hours of manual work.
MAITE changes that. With conversational AI built on your marketing data, you get instant, credible answers to complex growth questions. You can explore ideas freely and follow trains of thought without restrictions. And instead of spending hours creating decks, you can generate slide-ready reports in minutes.
More than just generative AI
Generic AI tools provide broad, surface-level responses. MAITE is different because it is contextually aware. It connects to your historical performance, your organisational structure, your documents, and your product and pricing data.
Your best decisions start here
With MAITE, Recommendations become clearer, as MAITE takes your MMM results and shows you how to move forward with tested, data-driven next steps tailored to your business objectives.
You can query granular insights to uncover patterns and connections that would otherwise be missed. All outputs can be exported as .csv files for deeper analysis. And because MAITE is always on, you can ask unlimited questions whenever inspiration strikes.
Common questions about MAITE
All the answers to your most important questions
How does MAITE work?
MAITE is a secure LLM that is connected your marketing mix model. It is trained using the principles of marketing science and your data to deliver customized answers about your business.
Is MAITE secure?
Yes. Although Mutinex delivers market mix to a range of customers, each instance of MAITE is connected only to one set of customer data, which means your data will never leak to another customer and vice versa.
What type of questions can MAITE answer for me?
MAITE can answer any question about your market mix data. It can complete analysis – for example "What were my best performing channels on an ROI or sales basis in Q1? It can complete reporting – for example "Build a board report incorporating Q1 results." It can make recommendations – for example "How could I get more from my TV investment?" and it can also diagnose – for example "Why did we see an ROI drop in Q2?"
How long does it take MAITE to return answers?
Simple questions can be answered in seconds and more complex questions can take up to 30 seconds to return a response.
