Meet MAITE, by Mutinex

The AI growth consultant in your pocket

MAITE is a private and powerful LLM trained on your Mutinex MMM model. Instantly get analysis, reporting, and recommendations.

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On-Demand Answers

Questions MAITE can answer in seconds

From budget allocation to brand effects, MAITE turns your model into instant, conversational answers.

Which campaigns are delivering the strongest results this quarter?
How is each marketing dollar contributing to revenue?
How does decreasing brand media spend affect long-term sales?
What's the right balance between brand and performance?
Which channels deliver the highest ROI for our latest launches?
How much does timing matter for our seasonal offers?

Where should we reallocate spend to maximize next year's ROI?
How sensitive are sales to a 10% price increase?
What's the optimal media mix for next quarter?
Which creatives are performing best and worst across our campaigns?
What incremental sales lift did our last seasonal promotion deliver?
Which audiences are most responsive to brand-building?

How much of this quarter's media spend will still impact sales next quarter?
What's the best timing for a TV push to coincide with a launch?
How do digital and traditional channels interact?
What are the key external factors impacting our business?
What's the most important driver of our top-selling product?
Which markets are showing the highest growth potential?

Instant Answers

Turn your market mix modeling into answers

Traditional MMM requires analysts to interpret results and build reports. MAITE provides instant answers, eliminating the wait time and making insights accessible to everyone on your team.

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MAITE

Harriet Jones | January 15

Can you review the data on this page and help me understand the key insights? Give me some recommendations on what to action next.

MAITE

Of course! Let me review the data on this page and provide some targeted recommendations about next steps.

Key Insights:

Shift Budget: Consider shifting 10% of the Social Media budget towards Influencer Marketing.
Cap Digital Ad Spend: Reduce additional spend on Google Ads until new creative strategies are tested, as it shows signs of saturation.
Increase TV Spend in Q4: Based on strong Q4 performance, allocate more budget to TV for seasonal campaigns.

If actioned, here's how we predict ROI will trend over the next six months:

World-First Partnership

SuperIntelligence: WARC x MAITE

In a world-first partnership, WARC intelligence is integrated into MAITE — giving you access to over 100,000 case studies and the WARC effectiveness database to benchmark and contextualize your marketing results.

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Reporting

Reporting and analysis in seconds

Get instant answers instead of waiting weeks for traditional MMM reporting. MAITE generates recommendations, granular insights, and CSV exports on demand.

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Harriet Jones | January 15

Generate a full-year 2024 marketing performance report. Give me a top-level executive summary, plus a breakdown of key metrics.

MAITE

Key Insights:

Top-Performing Channel: Influencer Marketing delivered the highest ROI and ROAS, indicating effective targeting and strong audience engagement.
Underperforming Channel: Social Media spend grew but delivered lower-than-expected returns, suggesting a need for optimization or reallocation of budget.
Optimization Opportunity: Reallocating spend from underperforming Social Media to high-ROI channels like Influencers and TV could potentially boost overall returns.

MAITE

Top Level Metrics

Metric	Total Spend ($)	Total Revenue ($)	ROI	ROAS	Contribution (%)	Average Saturation (%)
2024 Total	15,200,000	48,700,000	2.20	3.20	32%	68%
YoY Change	+12%	+8%	−5%	−4%	+3%	+6%

Harriet Jones | January 15

That's great, now generate a PDF export that I can share with my senior

Insight

MAITE

Key Insights:

Top-Performing Channel: Influencer Marketing delivered the highest ROI and ROAS, indicating effective targeting and strong audience engagement.
Underperforming Channel: Social Media spend grew but delivered lower-than-expected returns, suggesting a need for optimization or reallocation of budget.
Optimization Opportunity: Reallocating spend from underperforming Social Media to high-ROI channels like Influencers and TV could potentially boost overall returns.

Metrics

MAITE

Top Level Metrics

Metric	Total Spend ($)	Total Revenue ($)	ROI	ROAS	Contribution (%)	Average Saturation (%)
2024 Total	15,200,000	48,700,000	2.20	3.20	32%	68%
YoY Change	+12%	+8%	−5%	−4%	+3%	+6%

Contextual Intelligence

More than just generative AI

MAITE has contextual awareness that generic AI tools simply cannot match.

Performance Data

Directly connected to your MMM model outputs and marketing performance data.

Organizational Context

Understands your organizational structure, teams, and business objectives.

Document Intelligence

Integrates with your documents and briefs for richer, more relevant analysis.

FAQ

Common questions about MAITE

What is MAITE?

MAITE is a private and powerful LLM trained on your Mutinex MMM model. It acts as an AI growth consultant, providing instant analysis, reporting, and recommendations based on your marketing data.

How does the WARC integration work?

In a world-first partnership, WARC intelligence is integrated into MAITE, giving you access to over 100,000 case studies and the WARC effectiveness database to benchmark and contextualize your results.

Is MAITE secure and private?

Yes. MAITE operates on your private model data within a secure environment. Your data is never shared with other clients or used to train external models.

Can MAITE generate reports?

Absolutely. MAITE can generate instant analysis, reports, and CSV exports. It provides recommendations and granular insights on demand, eliminating the wait time of traditional MMM reporting.

How is MAITE different from generic AI tools?

Unlike generic AI, MAITE has contextual awareness connecting to your performance data, organizational structure, and documents. It understands your specific marketing context and model outputs.

Keep exploring

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GrowthOS

Granular insights that empower marketing and finance teams alike.

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DataOS

Smart data provisioning built for market mix modeling.

Your best decisions start here

See how MAITE turns complex MMM data into instant, actionable growth answers.

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