News and Insights
Company news and analysis of key media and marketing trends. Learn about market mix modelling, get market insights, browse marketing strategies, and discover how you can accelerate your growth by optimising your marketing.
Blog
Browse our latest blog
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Turn raw data into decisions in 24 hours, with Self-Serve in GrowthOS
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Introducing Campaign Varying MMM — go beyond the channel
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Top 5 tips on becoming a commercial marketer
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The other challenges facing marketers and their budgets — why ruthless prioritization beats cost-cutting
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Screens at scale: The last bastion of mass marketing confidence (and the potential to double your ROI)
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The growth signal: Lessons enterprise marketers can steal from hypergrowth companies (and the secret sauce of startups)
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Creativity on trial: Can great ideas still prove ROI? — Why creative distinction is the most powerful growth multiplier
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The new media math: Reinventing models for growth — The need to quantify the value of creativity
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Beyond the CMO: How marketing leaders earn influence across the business (a fireside chat with Mycar's Adele Coswello)
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The first 90 days: What MMM really changes — The first-hand experiences of Honda, Freedom and Lendi
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How Scenario Builder enables smarter, faster marketing decisions under pressure
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The 80% problem: Australia's data maturity myth and the automation ceiling
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Marketers & Money 2025: The top 5 takeaways
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Why WARC and Mutinex are coming together to build marketing superintelligence
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The Data Delusion: How attribution is holding you back
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Scenario Planning for Marketers: Building Smarter Campaign Forecasts with MMM
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How to Confidently Reallocate Your Marketing Budget With MMM
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Stop Guessing: Forecasting Marketing ROI with Market Mix Modeling
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Are You Spending Too Much or Too Little on Each Marketing Channel?
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Understanding Marketing ROI with Market Mix Modeling
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Can You Afford to Go Without Modern MMM?
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Why Generalized MMM Models Make the Most Sense
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Destination Accountability – How Travel Marketers Are Navigating the New Era of Measurement
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Open Source MMM Testing: a New Era of Trust
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Your First MMM: Key Things to Bear in Mind About Your Data and Your Potential MMM Partner
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Domino's Ditches Static MMM for a Real-Time Answers Model
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Granularity in MMM: Why Too Much Detail is the Death of Insight
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Mutinex Launches Open-Source Testing Suite to Elevate Marketing Measurement
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Bayesian Priors in Market Mix Models: Risks, Rewards and Red Flags
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Embedding MMM in Your Company: Why Culture, Confidence and Cadence Matter
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Cutting through the AI noise: where can AI solutions actually accelerate your business?
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The Power of Change: How to Break the Problem of Multicollinearity
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Brand Media: Why the ROI of Your Brand Campaign Matters
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Beyond the Black Box: A Practical Guide to Validating Your Market Mix Model
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Media Mix vs Market Mix: The One Word Difference Could Cost You Millions
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"A marketer's secret weapon": how choosing the right marketing measurement partner can change everything
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What Marketers Really Learned at Cairns Crocodiles
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AI Marketing: My Key Learnings from HumAIn.
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Henry Innis on the Next Big Challenges in Marketing
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Can MMM Help Companies Navigate Tariffs and Economic Shocks?
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Sink your teeth into Cairns Crocodiles 2025
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The Future of Predictive Modeling in Marketing: AI-Driven Insights for Better Decision Making
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MMM is going to fail us again. Unless we all think bigger.
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The Future of Growth: How Human x Machine Cooperation Will Drive Better Financial Results for Marketers
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The Evolving Role of a Data Analyst in AI-Driven Marketing
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18% shift in marketing budgets signals good adaptability, but throws up orange flag
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How AI Can Save Creative Budgets
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Why We Should All Be Excited about the MMM Renaissance
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Mutinex Strengthens 'Growth Co-Pilot' Capabilities with Senior Hires from Nielsen, Kantar, and PHD
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Turo Taps AI Marketing Analytics Pioneer Mutinex as Global Marketing Partner
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What to Include in Your MMM Request for Proposal
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Writing a Compelling Business Case for MMM
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What to Look for in a Marketing Mix Modeling Partner
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Media Mix Modeling vs Marketing Mix Modeling: Choosing the Right Approach
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Getting Ready for the MMM Conversation
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Navigating the Pitfalls of Overfitting in MMM
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How Mutinex Partners with Third Parties
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Marketing Mix Modeling: Techniques and Challenges
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Is the Marketing Pond Overfished?
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What is Marketing Mix Modeling? A comprehensive guide
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Mutinex raises $17.5m AUD at $132.5m valuation, set to fuel US expansion
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Lower funnel is over invested, marketers should rebalance marketing mix now, Mutinex warns
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Attribution models in digital marketing: A comprehensive guide
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What is cross-channel marketing? A comprehensive guide
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Video: Domino's and the incredible strength of data
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How is building a Market Mix Model like playing Cluedo?
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4 key takeaways from Marketers and Money
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We give you the world's first AI powered MMM chat product
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Mutinex appoints Danny Bass as Chief Revenue Officer
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What is multi-touch attribution? A comprehensive guide
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What is Marketing Mix Modeling? A comprehensive guide
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Toying with the idea of marketing mix modeling? Let's cut through the jargon and talk to SEEK about their experience
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What should marketers be thinking about right now? A deeper dive into our Marketing ROI Report
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Mutinex launches Marketing ROI Index Report: Marketers struggle to maintain momentum in tough conditions
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Mutinex Sponsors Ehrenberg-Bass Institute
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How to defend and grow your marketing budget in four easy steps
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Mutinex raises A$9.5 million in fresh capital
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Five reasons your CPG business should be using marketing mix modeling
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Everything you need to know about marketing results and the analytics used to measure them
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What Data Do I Need for Marketing Mix Modeling?
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How your attribution model is hiding the true value of your media
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How your attribution model is skewing your media channel planning
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How to turbocharge media investment with brand building
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How to optimize media investment for incremental gains
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Quantifying the value of sales and discounts in marketing
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Data Collection In Marketing Mix Modeling
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Marketing Mix Modeling Glossary of Terms
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Get your finger off the price trigger – how to avoid a marketing bloodbath in the new financial year
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Why a generalized marketing mix model is better than a fitted model
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It's time for media agencies to stop marking their own homework
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Atomic212 champion Market Mix Modeling, join Mutinex Platinum Partnership Program
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Enhancing Data Security: Leveraging Cloud Computing for Market Mix Modeling
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Market Mix Modeling: Pioneering Privacy First Marketing Measurement
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The Death of the Cookie: Privacy Legislation Puts Multi-Touch Attribution in Peril
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Meet a Mutineer: Will Marks, Director of Marketing Science
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Open-source Brand Equity (kind of)
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Mutinex launches new Platinum Partnership program with Dentsu as exclusive agency launch partner
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Everything you need to know about marketing attribution and marketing attribution software
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Understanding marketing efficiency and effectiveness
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Media Mix Modeling and Marketing Mix Modeling
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Mutinex announces $5m seed extension round at a $37m valuation, led by Equity Venture Partners
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Retailer media: Everything old is new again?
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The 4ps of Marketing: Marketing Mix Explained
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What is "good" marketing ROI?
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What Is Bayesian Inference?
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Can CMOs defend budgets with marketing mix modeling?
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How to protect your marketing ROI in a recession
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Mutinex makes break through measuring brand equity
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Leveraging brand metrics to prove brand impact
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