News and Insights
Company news and analysis of key media and marketing trends. Learn about market mix modeling, get market insights, browse marketing strategies, and discover how you can accelerate your growth by optimizing your marketing.
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Quantifying the value of sales and discounts in marketing
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Data Collection In Marketing Mix Modeling
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Marketing Mix Modeling Glossary of Terms
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Get your finger off the price trigger – how to avoid a marketing bloodbath in the new financial year
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Why a generalized marketing mix model is better than a fitted model
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It's time for media agencies to stop marking their own homework
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Atomic212 champion Market Mix Modeling, join Mutinex Platinum Partnership Program
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Enhancing Data Security: Leveraging Cloud Computing for Market Mix Modeling
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Market Mix Modeling: Pioneering Privacy First Marketing Measurement
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The Death of the Cookie: Privacy Legislation Puts Multi-Touch Attribution in Peril
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Meet a Mutineer: Will Marks, Director of Marketing Science
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Open-source Brand Equity (kind of)
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