Mutinex GrowthOS for General Insurers

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We’ve got your insurance marketing growth covered

Whether you’re an established player or an up-and-comer in the insurance industry, Mutinex GrowthOS is designed to help you make marketing investment decisions.

With the cost of living pressures limiting customer spend, we know that general insurance is one of the most competitive categories in marketing. And we also know those same pressures will have insurance marketing budgets under scrutiny. When it comes to your insurance marketing efforts, you need to make every dollar count.
Samsung logo
“The ability for Samsung to understand the impact of our macro-environment on our media performance and revenue is helping us make better decisions around where we invest in the context of the market” image of Carl Bunn
Carl Bunn Head of Solutions & DTC, Samsung
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“We've seen that Mutinex GrowthOS is empowering for businesses. It builds belief – you can see the impact of your actions” image of Megan Coutts-Quinn
Megan Coutts-Quinn Group Head of Consumer Experience, Asahi Beverages
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ING logo
“Partnering early with our finance and business teams to credibly decompose contribution of sales from paid marketing channels, promotion activity and organic, means we can make smarter commercial decisions.” image of Danielle Hamilton
Danielle Hamilton Head of Marketing, ING
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Your best decisions start here.

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Customer results

Case Study – July 25, 2024

Dominos Australia eye a bigger slice

Dominos knew they could get a bigger slice. To achieve a 2% increase in marketing led sales, they embraced GrowthOS and Scenario Builder to streamline channels and boost ROI.
Case Study – July 16, 2024

Lion strikes a balance between in-house software and their marketing agency

Lion’s Head of Media, Clare Tsubono, shares her thoughts on what’s working for them – a harmonious mix of software, agency, and in-house measurement.
Case Study – March 19, 2024

A tale of two market mix modelling rollouts: Asahi, Domino’s build ‘north star’ metrics machines with GrowthOS. But there are different paths to success

Domino’s and Asahi have taken two very different approaches to their market mix modelling rollouts. The former had already built data muscle, the latter used the MMM as a “Trojan horse” to recalibrate the way activity is planned and executed.
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How Mutinex GrowthOS can help you

What is marketing mix modeling?

Marketing mix modeling (MMM) is a type of econometric analysis of marketing results. It helps businesses uncover the full impact of marketing, leading to better decisions that improve efficiency or drive growth. Marketing mix modeling will tell you how much revenue your company is generating for every dollar spent on marketing.

How can we maximise marketing ROI with Mutinex GrowthOS?

In order to maximise your marketing ROI, you need to measure it consistently, frequently and at a level of granularity that will unlock decisions. Mutinex GrowthOS supports a level of modeling that allows our customers to build test and learn programs around marketing ROI and create incremental value.

What data do I need?

Marketing mix models are powered by sales and revenue data. One great advantage of marketing mix modeling over other forms of marketing measurement is that it does not require the processing of any personal information from customers (or non customers). Marketing mix modeling is privacy first measurement.

Which team members use Mutinex GrowthOS and for what?

Mutinex GrowthOS is designed to be used by team members from marketing, agency media buyers and creatives, data analysts and finance. Team members use GrowthOS for reporting and forecasting on a weekly or monthly basis. Many of our customers rely on GrowthOS for annual planning activities.

Can Mutinex GrowthOS help me track the performance of my brand versus product performance?

Yes. Mutinex GrowthOS can help you to break down how your "product" spend impacts your sales versus how your "brand" spend impacts sales. Our brand equity tool can also help you to put a dollar figure on the contribution of your brand's reputation.