We’ve got your insurance marketing growth covered
Whether you’re an established player or an up-and-comer in the insurance industry, Mutinex GrowthOS is designed to help you make marketing investment decisions.
With the cost of living pressures limiting customer spend, we know that general insurance is one of the most competitive categories in marketing. And we also know those same pressures will have insurance marketing budgets under scrutiny. When it comes to your insurance marketing efforts, you need to make every dollar count.
How Mutinex GrowthOS can help you
Mutinex GrowthOS uplifts your marketing mix modeling from a static report to an always-on growth decision engine.
Mutinex GrowthOS has a proven track record with enterprise brands. So no matter which marketing analytics platforms or methodology you use, it will enhance your measurement framework for the marketing strategy of your insurance business. Take your team from “I think” to “I know” with Mutinex GrowthOS.
What is marketing mix modeling?
Marketing mix modeling (MMM) is a type of econometric analysis of marketing results. It helps businesses uncover the full impact of marketing, leading to better decisions that improve efficiency or drive growth. Marketing mix modeling will tell you how much revenue your company is generating for every dollar spent on marketing.
How can we maximise marketing ROI with Mutinex GrowthOS?
In order to maximise your marketing ROI, you need to measure it consistently, frequently and at a level of granularity that will unlock decisions. Mutinex GrowthOS supports a level of modeling that allows our customers to build test and learn programs around marketing ROI and create incremental value.
What data do I need?
Marketing mix models are powered by sales and revenue data. One great advantage of marketing mix modeling over other forms of marketing measurement is that it does not require the processing of any personal information from customers (or non customers). Marketing mix modeling is privacy first measurement.
Which team members use Mutinex GrowthOS and for what?
Mutinex GrowthOS is designed to be used by team members from marketing, agency media buyers and creatives, data analysts and finance. Team members use GrowthOS for reporting and forecasting on a weekly or monthly basis. Many of our customers rely on GrowthOS for annual planning activities.
Can Mutinex GrowthOS help me track the performance of my brand versus product performance?
Yes. Mutinex GrowthOS can help you to break down how your "product" spend impacts your sales versus how your "brand" spend impacts sales. Our brand equity tool can also help you to put a dollar figure on the contribution of your brand's reputation.