Fast moving modeling for fast moving businesses
From trade marketing to retail marketing and sponsorships, Mutinex GrowthOS is designed to help FMCG businesses pinpoint the path to growth and achieve success in their ever-competitive market.
How Mutinex GrowthOS can help you
In an increasingly complicated advertising landscape, measuring marketing return on investment can seem harder than ever. Mutinex GrowthOS is designed to help you cut through the noise around advertising channels and pinpoint where your marketing is impacting the bottom line.
If you’re running a house of brands, then Mutinex GrowthOS will help you to measure performance across your full portfolio of consumer packaged goods and products and make investment decisions with confidence.
What is marketing mix modeling?
Marketing mix modeling (MMM) is a type of econometric analysis of marketing results. It helps businesses uncover the full impact of marketing, leading to better decisions that improve efficiency or drive growth. Marketing mix modeling will tell you how much revenue your company is generating for every dollar spent on marketing.
How can we maximise marketing ROI?
In order to maximise your marketing ROI, you need to measure it consistently, frequently and at a level of granularity that will unlock decisions. Mutinex GrowthOS supports a level of modeling that allows our customers to build test and learn programs around marketing ROI and create incremental value.
What data do I need?
Marketing mix models are powered by sales and revenue data. One great advantage of marketing mix modeling over other forms of marketing measurement is that it does not require the processing of any personal information from customers (or non customers). Marketing mix modeling is privacy first measurement.
Which team members use Mutinex GrowthOS and for what?
Mutinex GrowthOS is designed to be used by team members from marketing, agency media buyers and creatives, data analysts and finance. Team members use GrowthOS for reporting and forecasting on a weekly or monthly basis. Many of our customers rely on GrowthOS for annual planning activities.
What types of marketing activity can I measure with Mutinex GrowthOS?
Marketing mix modeling can measure all types of marketing activity from standard media buys, partnerships and sponsorships, retail marketing and content marketing.
What types of external factors impact my marketing efforts?
Many marketers are surprised to find just how much external factors such as interest rate rises, weather events, public holidays and competitive marketing activity can impact their own bottom line. Many FMCG companies are also surprised to find out how these impacts can differ across brands in the FMCG industry. Mutinex GrowthOS can help you to align your marketing efforts to external factors and drive better results.