How your attribution model is skewing your media channel planning
In this video, we explain how your attribution model could be skewing your media channel planning.
In this video, we explain how your attribution model could be skewing your media channel planning.
Marketing mix modeling isn’t a new concept, but for the uninitiated the terminology can be confusing. So we’ve put together a list of marketing mix modeling definitions to get you started
Effective data collection for marketing mix modeling plays a pivotal role for accurate and actionable insights. Here’s how you can do it right from day one.
By henryinnis1
Why is generalized marketing mix model better than a fitted model? If someone builds a model bespoke to your business, hasn’t the model been built around your business, and isn’t it more robust for your needs?
As data security becomes an increasingly critical concern, it is imperative to explore the benefits of running data models in the cloud rather than locally on a notebook.
Market mix modelling allows companies to decipher the impact of marketing activities using privacy first marketing measurement.
Mutinex GrowthOS has over $2 billion of enterprise marketing spend under analysis. Tell us a bit more about your business and one of our friendly MMM experts will be in touch soon.
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