What Data Do I Need for Marketing Mix Modeling?
One of the most commons queries we get from brands is around the data required to create and sustain a marketing mix model. In this article we answer some key questions around data.
Category: AI & Data
Everything you need to know about marketing results and the analytics used to measure them
Most marketers would agree that measuring marketing results is the key to unlocking success. By leveraging marketing analytics and data-driven methodologies, businesses can effectively measure their marketing efforts and drive tangible outcomes.
How to turbocharge media investment with brand building
Brand power is a vital component for marketers, providing pricing power and resilience during challenging economic times.
How to optimize media investment for incremental gains
In this video we explore a powerful opportunity for advertisers to achieve more incremental gains from their marketing budget.
How your attribution model is hiding the true value of your media
In this video, we shed light on how your attribution model is hiding the true value of your media and introduce GrowthOS as a solution designed to address this issue head-on.
Quantifying the value of sales and discounts in marketing
In this video we delve into into the intricacies of quantifying the value of sales and discounts in marketing through GrowthOS.