Data building blocks: What Is Bayesian Inference?

By clairebertolus

Introducing Bayesian inference – what is it and why do we use it to power GrowthOS? At Mutinex we talk a lot about artificial intelligence and AI powered analytics. But what are the building blocks of the AI we use to power our predictions? Where traditional market mix modelling is based on regression analysis to…

Can CMOs defend budgets with market mix modelling?

By clairebertolus

The answer: lift your MAFL By Mutinex Co – Founder, Matt Farrugia It’s fair to say, the majority of organisations have overcome the tension between the CMO and CFO, evident in common org structures with both the CMO and CFO reporting into the CEO. However, decisions around total marketing budgets are still largely driven by…