PointsBet beefs up econometric modelling in the wake of COVID, iOs changes and cookie deprecation
PointsBet turns to market mix modelling to clarify ROI and gain an advantage in a competitive wagering market.
Author: clairebertolus
Data building blocks: What Is Bayesian Inference?
Introducing Bayesian inference – what is it and why do we use it to power GrowthOS? At Mutinex we talk a lot about artificial intelligence and AI powered analytics. But what are the building blocks of the AI we use to power our predictions? Where traditional market mix modelling is based on regression analysis to…
Can CMOs defend budgets with market mix modelling?
The answer: lift your MAFL By Mutinex Co – Founder, Matt Farrugia It’s fair to say, the majority of organisations have overcome the tension between the CMO and CFO, evident in common org structures with both the CMO and CFO reporting into the CEO. However, decisions around total marketing budgets are still largely driven by…
Mutinex makes break though measuring brand equity
We’re pleased to announce a new feature of the GrowthOS platform that will change the way marketers measure the impact of their brand investment.
How to protect your marketing ROI in a recession
Going into 2023, we’re seeing some of the most disruptive economic market conditions ever. What can smart marketers do?
How Samsung and CUB are harnessing data to prove brand spend is driving growth
As seen in Mi3 Samsung Head of Corporate Marketing, Carl Bunn and CUB Senior Manager for Data and CX, Megan Quinn, say faster, smarter approaches to tying media investment data to sales growth is boosting marketing’s credibility and enabling a shift away from short-termism while better informing future media budget planning. Here’s how. Linking media…