Youi CMO recruits GrowthOS to make creative work harder
CMO Angela Greenwood explains why Youi has recruited GrowthOS to make creative work harder in the fight for customer attention
CMO Angela Greenwood explains why Youi has recruited GrowthOS to make creative work harder in the fight for customer attention
PointsBet turns to market mix modelling to clarify ROI and gain an advantage in a competitive wagering market.
To prove growth through brand spend has traditionally been one of the tougher asks for a marketer. Samsung and CUB explain how they’re moving towards quantifying the true value of brand using marketing ROI.
Bank of Queensland Group GM for Retail Marketing, Melody Townsend, is using sharper insight from marketing ROI to redefine ME Bank’s marketing strategy.
Mutinex GrowthOS has over $2 billion of enterprise marketing spend under analysis. Tell us a bit more about your business and one of our friendly MMM experts will be in touch soon.
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