CMC: Reducing time to insight from market mix modelling by 15% with faster onboarding
Read how CMC Markets reduced time to insight from market mix modelling by 15% by choosing Mutinex GrowthOS.
Category: Case Study
Youi CMO recruits GrowthOS to make creative work harder
CMO Angela Greenwood explains why Youi has recruited GrowthOS to make creative work harder in the fight for customer attention
PointsBet turns to market mix modelling to overcome measurement challenges
PointsBet turns to market mix modelling to clarify ROI and gain an advantage in a competitive wagering market.
Samsung and CUB prove brand spend drives growth
To prove growth through brand spend has traditionally been one of the tougher asks for a marketer. Samsung and CUB explain how they’re moving towards quantifying the true value of brand using marketing ROI.
ME Bank is harnessing marketing ROI to shift metrics and move the needle on results
Bank of Queensland Group GM for Retail Marketing, Melody Townsend, is using sharper insight from marketing ROI to redefine ME Bank’s marketing strategy.