Mutinex has today launched the inaugural Marketing ROI Index Report. The report analyses their pool of over $2 billion in marketing investment to uncover the state of marketing ROI.
The report finds that marketing investment has been flat since 2021.”That won’t come as a surprise to marketers,” says Henry Innis, Mutinex CEO and Co-Founder. “They’ve been telling us for some time that their budgets are down. What’s great about this report is that it’s not based on survey data, it’s based on real investment patterns that we’re seeing in market. Hard data doesn’t lie”
The index also demonstrates that marketers are treading water when it comes to ROI on their marketing investment. Traditionally high periods of return like the Christmas/New Year period are not performing as well year on year for marketers. “I think we’re seeing some very tough conditions in market at the moment,” explains Innis. “With budgets flat, marketers are effectively doing more with less to even keep that ROI where it is.”
How can marketers break this patter?. “There’s a couple of thing marketers need to review that might help them get out of this nose dive,” say Will Marks, Head of Marketing Science at Mutinex.” A combination of truly understanding revenue drivers alongside an analysis of flighting and channel mix can really help marketers to understand where they can squeeze just a little bit more juice out of the budgets.”
The Mutinex Marketing ROI Index can be downloaded here
