We give you the world’s first AI powered MMM chat product

Ask a simple question, get a simple answer. Not only in basic language, but boardroom ready. In seconds.

The problem with talking about marketing data analytics is that very few people, least of all those that need to know, have any idea what you’re talking about and why they should care. That changes today.

As Global CEO Henry Innis phrases it,

"We want marketers to do what they love. Be creative. Instead, we found that marketers spend 80% of their time doing things they don't necessarily love. Wading through data and spreadsheets."

At yesterday’s ‘Marketers & Money’ event, Mutinex announced Hendren, a new AI offering that entirely redefines the MMM category.

People bandy around terms like ‘disruptive’ and ‘redefinition’, so you’ll be forgiven for mistaking this for marketing spiel. We assure you, it’s not. As CEO Mat Baxter puts it,

“Every so often something comes along that breaks a category and creates a new one. Hendren is one of those rare products. It exists in a category of one.”

Mutinex debuted Hendren (named after the Norse god of knowledge) for the first time, by Global CEO Henry Innis only yesterday. We told you not to miss it.

The new AI powered Hendren, establishes an entirely new category called “BAM” or Business Answers Modelling.

So what’s Hendren and what will it do for me?

Hendren is a chat based interface that enables users to simply pose critical marketing effectiveness questions, drawing on a customer’s proprietary market mix modeling data, and have them answered instantly. The answer comes complete with charts and thorough analysis and optimisation. Even recommendations.

Hendren will easily provide written executive summaries and presentation slides for Finance, your CEO, and senior executives. All “CFO and boardroom ready”.

“We believe that Hendren will significantly reduce the burden on marketers and their partners in processing reams of market mix insights and analytics – instead jumping directly to answers with immediately actionable recommendations, all in less than a minute. It’s a business consultant in your pocket.”

“Hendren will help marketers reclaim their valuable time and redirect it to what really
matters and that’s great creative ideas and realising the true power of marketing,” says
Innis.

Hendren is available now as a product upgrade to GrowthOS. Get it done and get back to what you’re meant to be doing – Creating.