Introducing: Marketers and Money 2024
In 2024, marketing is about more than media metrics and creative flair. Modern marketing is about capital allocation. At Mutinex, we speak to a lot of senior marketers. And we know that one of the biggest challenges they face is building financial credibility with the C-Suite.
Marketers and Money is a conference dedicated to growing marketing profile as a financial discipline and will change the way senior marketers tell the story of their marketing results. Marketers and money will provide you with the information, inspiration and credibility you need to manage your marketing budget like an investment.
Presented by Mutinex
We don’t want to compromise great content. So we’re not taking sponsors (we think you probably see enough ads). Join us for a day with Australia’s best marketing minds, talking about the bottom line.
Request an Invite
Marketers & Money
•
Hilton
•
Sydney, Australia
•
August 01, 2024
•
Invitation only
Agenda
9:10AM – 9:50AM:
Keynote: Don Meij (CEO and Managing Director, Dominos Enterprises Ltd)
Keynote: Don Meij (CEO and Managing Director, Dominos Enterprises Ltd)
10:00AM – 10:25AM:
What makes creative not only good, but effective? And how can marketers put the right guardrails in place to ensure that their award winning creative is loved by the finance team too? What happens when everything goes wrong? Join Brent Smart and Paul McIntyre for a frank fireside chat on how creative can impact the bottom line.
Turning Creativity into Dollars
Once described as “amongst the most accomplished CMOs in the world” (by none other than Mark Ritson himself), Brent Smart has been turning creativity into dollars for decades. But what makes creative not only good, but effective? And how can marketers put the right guardrails in place to ensure that their award winning creative is loved by the finance team too? What happens when everything goes wrong? Join Brent for a frank fireside chat on how creative can impact the bottom line.
Meet Your Speakers
Brent Smart
CMO
Telstra
Brent (currently CMO at Telstra) spent five years as CMO at IAG, the Australian insurance giant. He led the transformation of the NRMA brand, taking it from 36th strongest brand in Australia to fifth, creating over $400m of brand value and winning the coveted Grand Effie in 2021.
Paul Mcintyre
Executive Editor
Mi3
Business journalist/editor covering the marketing, tech, media, agency and advisor sectors for 150 years.
11:05AM – 11:30AM:
The marketing landscpe is moving faster than ever and brand needs to respond quickly to change or risk falling behind. How are the smartest marketers responding to this challenge?
How the World’s Smartest Marketers are Making Faster MROI Decisions
The marketing landscape is moving faster than ever and brand needs to respond quickly to change or risk falling behind. How are the smartest marketers responding to this challenge? Join Melody Townsend (GM Retail Banking, BOQ Group) and Carl Bunn (Head of Data and solutions, Samsung) to find out how they’re using MROI to focus insights and power decisions at speed.
Meet Your Speakers
Melody Townsend
General Manager, Retail Marketing
BOQ Group
Melody is the General Manager – Retail Marketing at Bank of Queensland Group. With a career spanning 25 years in brand, marketing and digital, Melody has worked across diverse industries including automotive, logistics and financial services to develop data-driven marketing communications that drive brand salience, customer experience, employee engagement and revenue growth.
Carl Bunn
Head of Solutions & DTC
Samsung
Currently leading Data & Solutions for Samsung Australia, Carl is focussed on unlocking incremental ecommerce growth from investments with data and technology. With over 20 years’ experience in the consumer technology industry, Carl has held a variety of roles across marketing, product, and commercial teams. He is always looking for new ways to use data & technology to transform businesses, and loves to share his views on the future of marketing and technology.
Henry Innis
Co-founder and CEO
Mutinex moderator
Henry Innis is the CEO and Co-founder of Mutinex. Mutinex’s GrowthOS software platform uses foundation modelling to analyse billions of dollars of advertising spend from some of the world’s best known brands – and then provide insight on how they could be investing better.
11:30AM – 12:00PM:
Join representatives from the biggest tech platforms to get an inside look into how digital platforms are thinking about advertising effectiveness and how marketers can make their dollars impactful.
Beyond CPM: How Marketers can Drive Advertising Effectiveness on Digital Platforms
Join representatives from the biggest tech platforms to get an inside look into how digital platforms are thinking about advertising effectiveness and how marketers can make their dollars impactful.
Meet Your Speakers
Amir Jangodaz
Marketing Mix Model Lead
Google
With a background in establishing marketing effectiveness frameworks (including MMMs) for iconic brands like Huggies, Kleenex, U by Kotex, and ING, Amir has consistently helped companies gain market share through strategic, data-informed and highly actionable insights.
Now, as Google’s MMM Lead in AUNZ, he’s passionate about driving innovation in the measurement industry.
Carl McLean
Marketing Science Manager ANZ
Meta
Carl is a highly experienced marketing science professional with 25 years experience and a background in media (OMD Australia) and advertising research (ICM Research) across UK and Australia. He is passionate about helping brands leverage measurement as a driver for growth.
Will Marks
Marketing Science Director
Mutinex
Will Marks, Marketing Science Director at Mutinex, brings a wealth of experience from working at analytics consultancies, media publishers, and TV / telecommunication corporations, including stints at Kantar, Sky and Meta. Leading a team of marketing science partners, Will guides clients to excel in media measurement, leveraging data for informed decision-making in today’s dynamic marketing landscape.
12:00PM – 12:30PM:
Keynote: Angela Greenwood (CMO, Youi)
Keynote: Angela Greenwood (CMO, Youi)
1:35PM – 2:00PM:
Much has been made of the "decline" of linear TV, but in Australia, the traditional TV networks still command the attention of vast, core audiences. Join this panel for a discussion on how mass reach is still relevant.
The Power of Audience
Much has been made of the “decline” of linear TV, but in Australia, the traditional TV networks still command the attention of vast, core audiences. Join this panel for a discussion on how mass reach is still relevant.
Meet Your Speakers
Melissa Hopkins
Chief Marketing and Audience Officer
Seven Network
Melissa is the Chief Marketing and Audience Officer at Seven, responsible for driving audience numbers and growth. Her portfolio includes brand strategy, consumer and trade marketing, audience research, promotions, publicity, social media and corporate communications. One of Australia’s most successful and acclaimed marketers, Hopkins was previously Vice President Marketing CMO at Optus. With over 25 years’ global experience both agency and client side, Hopkins has deep consumer and enterprise experience across a wide range of sectors and high-profile brands, and in November 2022 was named #4 in CM050 2022, and in 2021 was awarded ‘APAC Marketer of the Year’ (Campaign Asia).
Liana Dubois
Chief Marketing Officer
Nine
Liana Dubois is Chief Marketing Officer at Nine, Australia’s leading media company. With more than 20 years experience in the media, marketing and advertising industry, Liana is widely recognized for her expertise in creating innovative marketing strategies that drive growth and engagement. Liana made a name for herself developing big ideas for major marketing campaigns with a specialist ability to craft compelling messages that resonated with audiences across multiple channels, earning her widespread praise from colleagues and clients alike.
Paul Mcintyre
Executive Editor
Mi3
Business journalist/editor covering the marketing, tech, media, agency and advisor sectors for 150 years.
2:30PM – 3:00PM:
The dark art of media negotations can be mysterious to even the most seasoned marketers. In this panel we uncover how hold co's use leverage from measurement to ensure that clients are getting the best deal on media buys.
Leveraging Measurement for Better Media Negotiations
The dark art of media negotations can be mysterious to even the most seasoned marketers. In this panel we uncover how hold co’s use leverage from measurement to ensure that clients are getting the best deal on media buys.
Meet Your Speakers
Mark Coad
CEO
IPG Mediabrands
Mark Coad is CEO of IPG Mediabrands Australia, one of this country’s largest media agency groups. Prior to that he was CEO of PHD Australia, a role he held from 2012. Mark has worked with some of the largest advertisers. He has won multiple industry awards for his achievements.
Anathea Ruys
CEO
UM Australia
Anathea Ruys is the CEO of UM Australia, joining after over four years leading a fully integrated agency group on the West Coast of the US. Anathea has been working in the media and communications industry for over 25 years across Australia, New Zealand, Asia and the United States, developing disruptive and creative ways to engage with and excite people to connect with brands
Claire Fenner
CEO & Partner
Atomic 212º
Claire is passionate about supporting the future of the industry by leveraging technological advancements to increase media accountability and effectiveness, while recognising the need to balance this with tried and tested marketing principles. Claire provides a unique perspective on the ongoing shift towards technology-led media buying, automation and the opportunities and challenges this presents for agencies and brands.
Under Claire’s leadership the agency has gone from strength to strength, with an engaging leadership style and ability to foster strong relationships. Atomic 212° was recently crowned Global Independent Agency of the Year and Global Digital Innovation Agency of the Year.
Mat Baxter
APAC CEO
Mutinex moderator
Mat, the newly appointed CEO Asia-Pacific of Mutinex, brings over 20 years of experience in advertising and marketing. He previously served as global CEO of Huge, driving brand growth through creative consultancy. As Chairman and global CEO of Initiative, he led the agency to become the world’s fastest-growing media agency for four consecutive years.
3:00PM – 3:25PM:
Love your agency or hate them, you still can’t live without them…or can you? In this session three marketing veterans will enjoy a spirited discussion about whether you can save money and still do your very best work with an in house team, while adopting and evolving the right capabilities for today’s data driven world.
The Big Question: To Inhouse or Not To Inhouse
Love your agency or hate them, you still can’t live without them…or can you? In this session three marketing veterans will enjoy a spirited discussion about whether you can save money and still do your very best work with an in house team, while adopting and evolving the right capabilities for today’s data driven world.
Meet Your Speakers
Chris Maxwell
Founder and CEO
Lution and Inhouse Agency Council
Chris Maxwell is a senior marketer and business leader with 20 years’ experience across Australia, Asia Pacific and North American markets. Chris is founder and CEO of Lution, Australia’s leading marketing transformation consultancy focused on in-house and hybrid agency models. Chris is also Executive Chairman of the In-House Agency Council (IHAC).
Jemma Downey
Group General Manager Consumer Growth
Asahi Beverages
Jemma, the Group General Manager of Consumer Growth at Asahi Beverages, drives strategic initiatives in consumer engagement and growth. With a diverse remit spanning in-house marketing, direct-to-consumer, sponsorships and consumer experience, she emphasizes data-driven analysis, creativity, and innovation. Her global career has spanned across the UK, US, APAC, and Bermuda.
Charlie Gearside
Co-founder
Eucalyptus
Founder and creative director behind some of Australia’s fastest growing consumer brands, including Pilot, Juniper and Koala. Charlie grew up a programmer before working as a junior creative in ad agencies. He brings both schools together by building in-house creative and product teams at his own companies.
Matt Farrugia
Co-founder & Chief Customer Officer
Mutinex moderator
Matt Farrugia is Co Founder & Global Chief Customer Officer of Mutinex, a leader in market mix modeling, with its GrowthOS and DataOS products. Prior to Mutinex, Matt’s career spans two decades in advertising across creative, media, data and digital at leading agencies.
3:25PM – 3:50PM:
Keynote: Speaker Announcement Coming Soon
Keynote: Speaker Announcement Coming Soon
Marketers & Money
•
Hilton
•
Sydney, Australia
•
August 01 2024
•
Invitation Only
Meet the MC
Andrew Baxter
Founder & CEO, 24HR Business Plan
Andrew Baxter is one of Australia’s most trusted business, marketing and communications advisors. He is passionate about helping companies unlock topline growth through sharp strategy and executional excellence.
Andrew has worked with many of Australia’s largest companies, brands and government bodies, from his time as the CEO of two of the country’s biggest communications agencies, Publicis, and Ogilvy, and as a Senior Advisor at KPMG. He’s now the Chair of Australian Pork and the Deputy Chair of the Sydney Symphony Orchestra, a Senior Advisor to Australia’s largest private equity firm, BGH Capital, and the Founder of the 24HR Business Plan.
Marketers & Money
•
Hilton
•
Sydney, Australia
•
August 01 2024
•
Invitation Only
