Marketers and Money 2026. Mutinex's third annual conference, 17 to 18 November 2026 at Showtime Events Centre, Melbourne.

Name: Marketers & Money 2026
Start: 2026-11-17
End: 2026-11-18
Location: Showtime Events Centre

17–18 November 2026 Showtime Events Centre, Melbourne

Back for our third year, our biggest yet. Two days with marketing and finance leaders who are measuring, defending, and funding real marketing growth outcomes. Welcome to The Outcomes Era

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Invites for Marketers & Money 2026 are released in stages. Register your details and we’ll be in touch.

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Announcing the 2026 line-up

Day one is built for agencies, and day two is built for brands.

More marketing decisions are now made on outcomes, and agencies are the ones who have to deliver them. For the first time, one of our two days is built for them.

Day 2 opening keynote

Professor Byron Sharp

Director, Ehrenberg-Bass Institute

Professor of Marketing Science, Adelaide University, and director of the world’s largest centre for research into marketing. His first book, How Brands Grow, was voted marketing book of the year by Ad Age readers.

Wednesday 18 November
Day 1 headline speaker

Adam Ferrier

Co-founder, Thinkerbell

Forensic psychologist, cool hunter, co-founder of Naked and of Thinkerbell. He brings Thinkerbell’s “measured magic”, and surely some provocation, to where marketing science meets hardcore creativity.

Tuesday 17 November
Day 1 closing keynote

Nick Garrett

CEO, Omnicom Oceania

Closes day one on rebuilding Omnicom — reshaping the group’s agencies across Australia and New Zealand following Omnicom’s acquisition of IPG.

Tuesday 17 November

More than twenty speakers are confirmed across the two days. The closing keynote and the remaining names are announced in the coming weeks.

The programme

Two days, one question: what did the money return?

Sessions are listed in running order. Exact times are still being finalised and are confirmed closer to the event.

Day 1 — Agency Day

Tuesday 17 November · Afternoon programme, then networking drinks

Doors and lunch from 11am

Add to calendar

Google Calendar Outlook Apple or other

Times shown in Melbourne time (AEDT).

For heads of agencies, holding companies and media owners — what agencies gain from working towards outcomes, and how to bring their clients along.

Panel

Challenges and triumphs of embracing the Outcomes Era

A brand and its media agency on what has been hard and what has worked since their marketing was held to business outcomes, and how the relationship changed as a result.
- Josh Bailey
  
  Head of Marketing & Retail, Belong
- Camilla Wallace
  
  Business Director, OMD
- Sophie Murphy
  
  Moderator · Marketing Science Partner, Mutinex
Session

State of the Pitch

A frank look at how agencies are being chosen and paid today, from someone who has sat in on more pitches than almost anyone in the market.
- Darren Woolley
  
  Founder & CEO, TrinityP3
Session

The Prompt

A presentation from our fellow event sponsor, News Corp Australia.
- Jess Gilby
  
  GM of National Agency, News Corp Australia
Provocation

A challenge to the agency audience
- Adam Ferrier
  
  Co-founder, Thinkerbell
Fireside

Restoring trust between brands and agencies
- Lou Paskalis
  
  Founder & CEO, AJL Advisory
- Paul McIntyre
  
  Executive Editor, Marketers & Money
Closing keynote

Rebuilding Omnicom for better outcomes

The CEO of Omnicom Oceania on how he is reshaping the group around client outcomes, and what it means for the agencies he now leads.
- Nick Garrett
  
  CEO, Omnicom Oceania
- Henry Innis
  
  CEO & Co-founder, Mutinex

Day 2 — Brand Day

Wednesday 18 November · Full-day programme from 10am

Doors and coffee from 9am

Add to calendar

Google Calendar Outlook Apple or other

Times shown in Melbourne time (AEDT).

For CMOs, marketing directors and finance leaders — from the science of growth, to what finance needs from marketing, to how teams deliver it.

Morning

Opening keynote

Why marketing measurement needs to be standardised and scaled

A keynote on measurement and growth. This session will not be recorded.
- Professor Byron Sharp
  
  Director, Ehrenberg-Bass Institute for Marketing Science
Panel

What finance wants from marketing

Finance leaders on how they decide where capital goes, how they judge marketing spend, and what convinces them.
- Ryan Saundry
  
  Non-Executive Director, Better Beer
- Brodie Arnhold
  
  Chairman, endota
- Paul McIntyre
  
  Moderator · Executive Editor, Marketers & Money
Panel

Working the numbers

Marketing leaders on how their teams turn measurement into decisions finance will back.
- Bec Lemon
  
  Marketing Analytics Lead, REA Group
- Brett Smith
  
  Head of Marketing — Money, Latitude Financial
- Krista Wright
  
  Director, Customer Growth & Loyalty, THE ICONIC
- Kate Slaymaker
  
  Moderator · Marketing Science Partner, Mutinex
Product launch

The next chapter of GrowthOS

Mutinex’s next chapter in the Outcomes Era, with a look at where the company is heading in 2027. Asahi Beverages is the design partner.
- Henry Innis
  
  CEO & Co-founder, Mutinex

Afternoon

Panel

Market impact of the Outcomes Era

What the Outcomes Era has actually delivered for three businesses putting it to work.
- Henry Innis
  
  CEO & Co-founder, Mutinex
- Jarrod Holt
  
  Marketing Director, Consumer Experience, Asahi Beverages
- Lou Barrett
  
  Chief Revenue Officer, News Corp
- Connor Archbold
  
  CEO & Co-founder, Tracksuit
Session

The Prompt

A presentation from our fellow event sponsor, News Corp Australia.
- Jess Gilby
  
  GM of National Agency, News Corp Australia
Fireside

The changing role of marketing in the enterprise
- Lou Paskalis
  
  Founder & CEO, AJL Advisory
- Paul McIntyre
  
  Executive Editor, Marketers & Money
Panel

How brand can unite an enterprise and unlock growth

How brand leaders make the case for brand investment, and keep the whole business behind it.
- Naomi Driver
  
  General Manager, Brand & Marketing, Bupa
- Tim Evans
  
  Founder, 2045 Agency
- Rory Heffernan
  
  Chief Executive Officer, Atomic 212°

Further sessions are announced as each lineup is confirmed.

Previously on stage

Two years of growth leaders who actually move the numbers.

Since 2024, Marketers and Money has put CMOs, CEOs, and category leaders on stage to talk plainly about what marketing is worth, how to defend it, and how to prove it. 2026 is our biggest yet, across two days.