Marketers & Money 2025
It wasn’t your average marketing conference. It was a wake-up call.
Hundreds joined us as we rallied for marketers who want a louder voice, a bigger seat at the table, and the tools to prove their worth.
We challenged the obsession with short-term efficiency, pushed for radical transparency in measurement, and showed how speed and accountability can turn marketing into the boardroom’s most trusted growth driver in the face of hard economic times.
Marketers & Money
•
Hilton
•
Sydney, Australia
•
25th November, 2025
•
Invitation only
Presented in partnership with
Agenda
8:00AM – 9:00AM:
Event Registration
Event Registration
9:05AM – 9:10AM:
Welcome: Henry Innis (Mutinex CEO and Co-Founder)
Welcome: Henry Innis (Mutinex CEO and Co-Founder)
9:10AM – 9:40AM:
Top Five Tips for Becoming a Commercial Marketer
Brian Phan (Asahi Beverages)
In this keynote, Asahi’s Brian Phan shares his top five tips for evolving from a traditional brand marketer into a truly commercial marketer.
Top Five Tips for Becoming a Commercial Marketer
In this keynote, Asahi’s Brian Phan shares his top five tips for evolving from a traditional brand marketer into a truly commercial marketer. Drawing on his experience leading growth across some of Australia’s most iconic beverage brands, Brian will explore how marketers can build stronger partnerships with sales, drive tangible business outcomes, and influence the commercial agenda of their organisations.
Meet Your Speakers
Brian Phan
Chief Growth Officer
Asahi Beverages
9:45AM – 10:15AM:
Creativity on Trial: Can Great Ideas Still Prove ROI?
Jessica Gilby (News Corp Australia), Paul McIntyre (Mi3), Dean Norbiato (Kia Australia)
Great creative drives brands forward, but in today’s accountability-driven world, creativity must also prove its value. This panel brings together leading brand and media voices to tackle the tough questions: how do you measure creative impact, defend creative budgets, and turn ideas into measurable growth?
Creativity on Trial: Can Great Ideas Still Prove ROI?
Great creative drives brands forward, but in today’s accountability-driven world, creativity must also prove its value. This panel brings together leading brand and media voices to tackle the tough questions: how do you measure creative impact, defend creative budgets, and turn ideas into measurable growth? You’ll hear fresh perspectives on balancing art and science to deliver both creativity and results
Meet Your Speakers
Jessica Gilby
General Manager Digital
News Corp Australia
Paul McIntyre
Editor at Large
Mi3
Dean Norbiato
General Manager, Marketing
Kia Australia
10:20AM – 11:00AM:
Morning Tea
Morning Tea
11:05AM – 11:30AM:
Beyond the CMO: How Marketing Leaders Earn Influence Across the Business
Rochelle Tognetti (Australian Centre for AI in Marketing), Adele Coswello (my car Tyre & Auto)
Marketing leadership today goes far beyond the CMO title. In this candid fireside chat, Adele Coswello, Chief Customer Officer at mycar Tyre & Auto, and Rochelle Tognetti, Co-Founder of the Australian Centre for AI in Marketing, explore what it takes to lead across commercial, customer, and operational lines.
Beyond the CMO: How Marketing Leaders Earn Influence Across the Business
Marketing leadership today goes far beyond the CMO title. In this candid fireside chat, Adele Coswello, Chief Customer Officer at mycar Tyre & Auto, and Rochelle Tognetti, Co-Founder of the Australian Centre for AI in Marketing, explore what it takes to lead across commercial, customer, and operational lines. From translating marketing’s impact into financial and business terms, to navigating diverse leadership styles and earning boardroom confidence, this session will unpack how modern marketing leaders turn insight into influence — and creativity into capital.
Meet Your Speakers
Rochelle Tognetti
Co-Founder
Australian Centre for AI in Marketing
Adele Coswello
Chief Customer Officer
my car Tyre & Auto
11:30AM – 12:00PM:
The New Media Math: Reinventing Models for Growth
Chris Howatson (Howatson and Co), Kristiaan Kroon (OMG), Mike Worden (-lution), John Sintras (Mutinex)
Media is reinventing itself and marketers must adapt or risk falling behind. This panel explores how brands are rewriting the rules of reach, measurement, and ROI in a world of shifting formats and platforms.
The New Media Math: Reinventing Models for Growth
Media is reinventing itself and marketers must adapt or risk falling behind. This panel explores how brands are rewriting the rules of reach, measurement, and ROI in a world of shifting formats and platforms. From AI-driven buying to new transparency models, hear what’s next in media strategy and how to stay ahead of the curve.
Meet Your Speakers
Chris Howatson
Founder and CEO
Howatson and Co
Kristiaan Kroon
Chief Operating Officer
OMG
Mike Worden
Partner and Chief Media Officer
-lution
John Sintras
Mutinex
12:00PM – 12:30PM:
The First 90 Days: What MMM Really Changes
Andie Potter (Mutinex), Terri Golder (Honda Australia), Katherine Martin (Freedom Australia), Michael McCash (Lendi)
MMM is no longer theory, it’s a game-changing tool for turning marketing investment into measurable growth. This panel brings to life the first-hand lessons from brands like Freedom and Honda, showing how MMM delivers fast, powerful insights in the first 90 days.
The First 90 Days: What MMM Really Changes
MMM is no longer theory, it’s a game-changing tool for turning marketing investment into measurable growth. This panel brings to life the first-hand lessons from brands like Freedom and Honda, showing how MMM delivers fast, powerful insights in the first 90 days. Learn how to turn data into action and start driving smarter investment decisions from day one
Meet Your Speakers
Andie Potter
Marketing Science Partner
Mutinex
Terri Golder
Head of Marketing
Honda Australia
Katherine Martin
Head of Media & Partnerships
Freedom Australia
Michael McCash
Head of Customer Growth
Lendi
12:30PM-12:40PM:
Special Announcement
Rupert Pay (Mutinex)
Special Announcement
Meet Your Speakers
Rupert Pay
Senior Business Director & Head of Commercial Partnerships
Mutinex
12:45PM – 1:30PM:
Lunch
Lunch
1:35PM – 2:00PM:
The Growth Signal: Lessons Enterprise Marketers Can Steal from Hypergrowth Companies
Jackie Vullinghs (Airtree), Bryan Wilmot (Stake), Jethro Cohen (Square Peg), Matt Farrugia (Mutinex)
What makes some companies scale faster, smarter, and more profitably? This panel brings together Australia’s leading investors and scale-up CMOs to decode the growth signals they look for (and what marketers can apply to their own strategies).
The Growth Signal: Lessons Enterprise Marketers Can Steal from Hypergrowth Companies
What makes some companies scale faster, smarter, and more profitably? Discover how big brands can move with startup speed and investor discipline; decoding which growth signals actually matter and how to act on them confidently. This panel brings together Australia’s leading investors and scale-up CMOs to decode the growth signals they look for (and what marketers can apply to their own strategies).
Meet Your Speakers
Jackie Vullinghs
Partner
Airtree
Bryan Wilmot
CMO
Stake
Jethro Cohen
Principle
Square Peg
Matt Farrugia
Co-Founder
Mutinex
2:00PM – 2:30PM:
Exclusive Product Announcement
Henry Innis (Mutinex)
Session details coming soon
Exclusive Product Announcement
Join us for an exclusive product announcement that will change the future of market mix.
Meet Your Speakers
Henry Innis
CEO and Co-Founder
Mutinex
2:30PM – 3:00PM:
Screens at Scale: The Last Bastion of Mass Marketing Confidence
James Bayes (The Trade Desk ), Ben Malfatti (Menulog), Paul McIntyre (Mi3), Nikki Rooke (Nine)
In a fragmented media world, mass reach is a rare commodity, but screens still deliver impact at scale. This panel explores how brands can leverage big-screen campaigns with precision, blending reach with measurable results.
Screens at Scale: The Last Bastion of Mass Marketing Confidence
In a fragmented media world, mass reach is a rare commodity, but screens still deliver impact at scale. This panel explores how brands can leverage big-screen campaigns with precision, blending reach with measurable results. Hear from leading practitioners on how to make screens work harder in a competitive media landscape.
Meet Your Speakers
James Bayes
Vice President, Australia and New Zealand
The Trade Desk
Ben Malfatti
Media Lead
Menulog
Paul McIntyre
Editor at Large
Mi3
Nikki Rooke
Director of Sales – Total Television
Nine
3:00PM – 3:20PM:
Afternoon Tea
Afternoon Tea
3:20PM – 3:50PM:
The Other Challenges Facing Marketers and Their Budgets
Darren Wooley (TrinityP3), Chris Allan (Lion), Bec Darley (TPG)
Recent research reports that only 24% of marketers have enough budget to fully execute their strategy. So how do marketers prioritise what must be done, versus what should be done, versus what could be done?
The Other Challenges Facing Marketers and Their Budgets
Recent research reports that only 24% of marketers have enough budget to fully execute their strategy. So how do marketers prioritise what must be done, versus what should be done, versus what could be done? What role do procurement teams play when referring to marketing spend as working and non-working? And how do issues such as Ad Fraud, Brand Safety, AI Creative, Personalisation at scale, In-housing and Agency roster size factor into a marketing leader’s view of the daily operations? Please join us as we explore the issues beyond ROMI—those that demand marketers’ attention and those that don’t.
Meet Your Speakers
Darren Wooley
Founder and Global CEO
TrinityP3
Chris Allan
Marketing Director
Lion
Bec Darley
CMO
TPG
3:50PM – 4:15PM:
I Econometric'ed My Business
Mark Ritson (MiniMBA), Nicky Barton (Mutinex)
Join Mark Ritson as he explores the lessons and outcomes of applying a market mix model to his own business
I Econometric’ed My Business
Join Mark Ritson as he explores the lessons and outcomes of applying a market mix model to his own business
Meet Your Speakers
Mark Ritson
Founder
MiniMBA
Nicky Barton
Head of Marketing Science
Mutinex
From 4:15PM:
Networking Drinks
Networking Drinks
Marketers & Money
•
Hilton
•
Sydney, Australia
•
November 25, 2025
•
Invitation only
Meet the MC
Business Growth Specialist, The Savage Company
Chris Savage
Chris Savage is one of Asia Pacific’s pre-eminent creative communications industry leaders.
His driving passion today is to help leaders and businesses accelerate growth – growth in profits, courage, momentum, capability, reputation, efficiency, effectiveness, and in stature.
Chris had a highly successful 25 year career in public relations. As CEO, Chris built Burson-Marsteller into Australia’s largest (at the time) PR group. He has also acted as Chairman of the biggest PR group in Asia Pacific, Founder of Version 2 of Ogilvy PR in Australia (which he built into the largest PR firm in Australia’s PR industry history) and as an entrepreneur who started (and then sold to WPP) what became one of Australia’s leading financial PR firms.
Chris was appointed and spent 8 years as Chief Operating Officer of STW Group (now WPP ANZ) Australasia’s leading marketing content and communications group (listed at the time on the ASX stock market and with revenues of $750 million).
Chris founded The Savage Company in late 2015, and focuses on helping leaders energise growth.
