Marketing measurement in retail

Now more complex than ever
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Every retail marketer has a lot of questions

How do I argue for bigger budgets in an environment of economic uncertainty, reallocate resources better across a diverse media ecosystem, grow in e-commerce with all the competition from online giants, finance inventory or expansion with the consistently high interest rate, and lean into or combat mega sales events like EOFY and Black Friday?

But maybe there’s one simple answer…

Welcome to the era of the growth co-pilot

Mutinex is a suite of market mix modeling (MMM) tools with AI agents at its heart, designed to help you make better marketing decisions. To not just think, but to measure and know. And most of all, to grow.

So how do we help you answer all your questions?

Every decision, powered by Mutinex

The comprehensive solution designed to help you make marketing investment decisions with confidence

An icon representing the Mutinex platform DataOS. DataOS is a platform designed to ingest, structure and manage data into marketing mix models.

DataOS

Automatically connect, structure and ingest your data
An icon representing Theseus, the model that powers Mutinex products. Theseus is unique because it is a generalized model for market mix.

Theseus

The only AI model powered by federated learning
An icon that represents GrowthOS, the platform that allows customers to read and interpret the results from Theseus. The most advanced market mix model in the market, GrowthOS is loved by marketers and finance departments alike.

GrowthOS

Granular insights from SaaS based MMM
An icon representing the Mutinex marketing science team. The Mutinex marketing science team supports Mutinex customers on their growth journey.

Marketing Science

Support and enablement from professionals
An icon representing Hendren. Hendren is Mutinex's LLM directly connected to your market mix model.

MAITE

The AI agent securely connected to your data

Because ensuring marketing success in retail relies on understanding operating context

387,856 external data points

are constantly analyzed by our Market Mixer in order to understand how macro economic factors impact your marketing spend

See Mutinex in action

See how Mutinex works today
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The Mutinex Marketing ROI Index Report for Retailers

The Mutinex Marketing ROI Index Report has uncovered that 18% of marketing budgets are shifting year on year. But are marketers trading effectiveness for efficiencies? This special edition retailers report has the answers.
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DataOS

DataOS is the world’s first MMM data ingestion and orchestration platform, streamlining the entire process of reliable marketing data collection, preparation, submission, integration and validation. Once your marketing data is ingested and labelled by AI in DataOS, it’s used to power our foundational AI model, Theseus — which in turn creates your market mix model outputs in GrowthOS.
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Unify your marketing data

Using data from BI, sales, marketing and agencies.
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Be MMM-ready in record time

With our fully-automated data mapping and labelling.
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Connect your data quickly and seamlessly

With over 700 automated sources, including the Google and Meta ecosystems, warehouses like AWS and Snowflake, and more to come.
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Your marketing data, structured more intelligently

Ensure that your GrowthOS model correctly interprets your media strategy, including campaigns, funnel stage intent, geographies and publishers.
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Map and visualise all your sales, spends, brand metrics and earned activity

In simple, intuitive, clearly labelled charts.

GrowthOS

GrowthOS is the intuitive interface where you can interact with your Mutinex MMM model. Taking multiple factors into account, including all your marketing data, GrowthOS lets you clearly see your marketing’s effect on your ROI, how to optimize your efficiency, and make reliable predictions about the effects of any changes you want to make to your media plan.
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Understand how much your marketing affects your total revenue or sales

Across all your channels — collectively and individually — while taking into account external factors like cost-of-living.
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Be aware at which point your marketing spend is the most efficient for ROI

On any given channel;. and when you’ll see diminishing returns.
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See at a glance which channels are performing the best

Or when a channel is over- or underinvested and needs to be optimized for efficiency.
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Forecast the revenue your media plan will drive

Remove the uncertainty from your media planning; then use GrowthOS to find the channel allocation that will maximise ROI for your given budget.
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Analyze marketing impact throughout the funnel

And understand the halo effect of brand marketing across different individual products.

MAITE

MAITE is a secure, private AI agent powered by an LLM (Large Language Model) engine, trained specifically on your Mutinex MMM model. It’s designed to analyze your key data outputs, and provide quick, accurate answers to any queries you have. It can help you interpret results, uncover opportunities, and make data-driven decisions faster than ever: your AI-powered analyst and consultant.
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Analyze your channel spend, revenue, and performance trends

To uncover what’s working (and what’s not) and unlock hidden opportunities.
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Dive deeper into sales composition and trends:

Look beyond channels to discover other key drivers of sales that can help you forecast more accurately.
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Build smarter media mixes

With recommendations from past performance insights, then use Scenario Builder in GrowthOS to fine tune your strategy.
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Get insights tailored to your marketing strategy

Upload your marketing strategy directly to MAITE. It will automatically structure its response inline with the strategy you give it.
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Create executive ready documents

Including results to present to the rest of the C-suite – saving you even more time. Just tell MAITE what you need and it’s done.