Stop guessing. Start growing with GrowthOS
Marketing mix modeling built to help marketers move faster, protect budgets and prove impact
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The growth gap. Your biggest enemy
Marketers are stuck in the growth gap. Guessing, defending, and delayed by biased data. Mutinex GrowthOS gives proof of what drives growth, so you lead with confidence, protect your budget, and prove your impact.
Trusted with $7.5B+ in global marketing spend. Delivering 15–25% ROI lift
Connect your data seamlessly
Pull in all your marketing, sales, and performance data with DataOS (no gaps, no guesswork) and get a complete picture of what drives growth.
Model what matters
Measure not just media spend but the real impact of creative, pricing, and brand dynamics, at the most granular levels available with MMM (down to DMA). So you know which actions actually move the needle.
Forecast, optimize, track
Simulate scenarios, reallocate budgets, and track results in real time. Make confident decisions all year long.
The enterprise difference
Complex organizations need an evolved modeling approach to capture complex dynamics. Mutinex models brand, category and product to uncover the granular insights enterprise marketers need to drive growth. Granular insights for multi-brand, multi-product, and geo-specific portfolios.
Real Questions. Real Answers.
With GrowthOS, you can finally answer the big questions with certainty
How much should we invest in marketing?
You can use the marketing ROI Optimizer in Mutinex GrowthOS to understand channel and product performance. Scenario Builder will help you to unlock growth areas and defend or increase marketing budget.
Should we run a holiday campaign?
You can use GrowthOS to analyze the impact of macro economic conditions like holidays, interest rates and weather on your growth efforts.
What would a price change do to revenue?
Yes. In GrowthOS you can analyze marketing decisions, optimize investments, increase efficiency and cut waste on marketing efforts with rapid analysis of media investment by product or portfolio.
Where should we allocate spend across our portfolio?
Yes. In GrowthOS you can analyze marketing decisions, optimize investments, increase efficiency and cut waste on marketing efforts with rapid analysis of media investment by product or portfolio.
What’s the dollar value of brand awareness?
Yes, with GrowthOS you can measure the halo effect of your brand on your portfolio. As well as demonstrate how improving your brand's health by X% can boost your financial performance by $Y.
Pete McGregor
CMO, Amaysim
Megan Coutts-Quinn
Group Head of Consumer Experience, Asahi Beverages
