Stop guessing, start growing — with GrowthOS.
Market mix modelling built to help marketers move faster, prove impact, and protect budgets.
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The growth gap. Your biggest enemy
Marketers are stuck in the growth gap: guessing, defending, delayed by biased data. Enter Mutinex GrowthOS: giving you proof of what drives growth, so you can lead with confidence, protect your budget, and prove your impact.
Trusted with $7.5B+ in global marketing spend. Delivering 15–25% ROI lift
Connect your data seamlessly
Pull in all your marketing, sales, and performance data with DataOS (no gaps, no guesswork) and get a complete picture of what drives growth — with marketing forecasting that connects directly to real sales data.
Model what matters
Measure not just media spend but the real impact of creative, pricing, and brand dynamics, at the most granular levels available with MMM (down to DMA). So you know which actions actually move the needle.
Forecast, optimise and track
Simulate scenarios, reallocate budgets, and track results in real time. Make confident decisions all year long.
The enterprise difference
Complex organisations need an evolved modelling approach to capture complex dynamics, drawing on forecasting methods, demographic data, and market research to pinpoint opportunities within a particular market segment. Mutinex models brand, category, and product to uncover the granular insights enterprise marketers need to drive growth.
Pete McGregor
CMO, Amaysim
Megan Coutts-Quinn
Group Head of Consumer Experience, Asahi Beverages
Focus on the right decisions
If you and your team are using marketing campaign metrics to make decisions about marketing investment, then it’s easy to become overwhelmed by too much data, conflicting signals and the demand to make hundreds of small choices on a regular basis.
Use the Decision Calculator to find out how you could focus your team on the right decisions.
Real Questions. Real Answers.
With GrowthOS, you can finally answer the big questions with certainty.
How much should we invest in marketing?
You can use the marketing ROI Optimizer in Mutinex GrowthOS to understand channel and product performance. Scenario Builder will help you to unlock growth areas and defend or increase marketing budget.
Should we run a holiday campaign?
You can use GrowthOS to analyse the impact of macroeconomic conditions like holidays, interest rates and weather on your growth efforts.
What would a price change do to revenue?
Yes. In GrowthOS you can analyse marketing decisions, optimise investments, increase efficiency and cut waste on marketing efforts with rapid analysis of media investment by product or portfolio.
Where should we allocate spend across our portfolio?
Yes. In GrowthOS you can analyse marketing decisions, optimise investments, increase efficiency and cut waste on marketing efforts with rapid analysis of media investment by product or portfolio.
What’s the dollar value of brand awareness?
Yes, with GrowthOS you can measure the halo effect of your brand on your portfolio. As well as demonstrate how improving your brand's health by X% can boost your financial performance by $Y.
