Mutinex is your business growth co-pilot

Your best decisions start here

Go beyond marketing mix modelling

Every decision, powered by Mutinex

The comprehensive solution designed to help you make marketing investment decisions with confidence

An icon representing the Mutinex platform DataOS. DataOS is a platform designed to ingest, structure and manage data into marketing mix models.

DataOS

Automatically connect, structure and ingest your data
An icon representing Theseus, the model that powers Mutinex products. Theseus is unique because it is a generalized model for market mix.

Theseus

The only AI model powered by federated learning
An icon that represents GrowthOS, the platform that allows customers to read and interpret the results from Theseus. The most advanced market mix model in the market, GrowthOS is loved by marketers and finance departments alike.

GrowthOS

Granular insights from SaaS based MMM
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Marketing Science

Support and enablement from professionals
An icon representing Hendren. Hendren is Mutinex's LLM directly connected to your market mix model.

Hendren

The LLM securely connected to your data

Elevate your decision making with the only end to end market mix solution

DataOS

Easily connect thousands of disparate data points and structure them for marketing mix modeling in seconds.
Blake Rand of Dominos
“DataOS is really easing that tension point around the data wrangling and ingestion that’s made these projects hard for Domino's the past.”

GrowthOS

A world-class operating system for growth with the granular insights that empower marketing teams to make their best decisions
Angela Greenwood of Youi
“The advantage I see from something like Mutinex GrowthOS for Youi is that ability to not just look backwards [to determine what has worked and what hasn’t], but also to look forward and say, ‘okay, what could we do next and how can we predict what further impact we can have?'”

Hendren

The AI consultant in you pocket. Ready to instantly provide analysis, reporting and recommendations
Cam Luby of Optus
“At Optus, Hendren allows us to pinpoint the most important or valuable information so that we can move more quickly into decision mode.”

Make better investment decisions.
Faster.

Book a Demo

The enterprise difference

Complex organisations need an evolved modelling approach to capture complex dynamics. Mutinex models brand, category and product to uncover the granular insights enterprise marketers need to drive growth.
Samsung logo
“The ability for Samsung to understand the impact of our macro-environment on our media performance and revenue is helping us make better decisions around where we invest in the context of the market” image of Carl Bunn
Carl Bunn Head of Solutions & DTC, Samsung
Asahi Beverages logo
“We've seen that Mutinex GrowthOS is empowering for businesses. It builds belief – you can see the impact of your actions” image of Megan Coutts-Quinn
Megan Coutts-Quinn Group Head of Consumer Experience, Asahi Beverages
ING logo
“Partnering early with our finance and business teams to credibly decompose contribution of sales from paid marketing channels, promotion activity and organic, means we can make smarter commercial decisions.” image of Danielle Hamilton
Danielle Hamilton Head of Marketing, ING
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+$7,500,000,000

Global marketing spend under analysis

+90 brands

Loved by marketers and their agencies

+20 verticals

Supported by our generalised model

The Market Mixer

387,856 external data points

are constantly analysed by our Market Mixer in order to understand how macro economic factors impact your marketing spend

The Mutinex Marketing ROI Index Report

Marketing budgets and ROI are constrained by economic conditions. Find out why marketers must be bold and stop trying to “wait it out.”
An image of the front cover of the marketing ROI report from Q3 2024