The Marketing Science Institute (MSI), led by Scott McDonald, recently hosted a webinar — bringing together Koen Pauwels (Northeastern University), Jason McNellis (Analytic Partners), Ryan Dew (Wharton School), and Henry Innis (Mutinex) for a lively and insightful exchange.
“Overfitting” or “overfit” is a common problem with market mix models. Read how you can avoid over fit in your model with Mutinex
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