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May 1, 2025

Can MMM Help Companies Navigate Tariffs and Economic Shocks?

The Marketing Science Institute (MSI), led by Scott McDonald, recently hosted a webinar — bringing together Koen Pauwels (Northeastern University), Jason McNellis (Analytic Partners), Ryan Dew (Wharton School), and Henry Innis (Mutinex) for a lively and insightful exchange.

April 15, 2025

Sink your teeth into Cairns Crocodiles 2025

Between May 13-15, Cairns transforms into the ultimate hub for creativity, marketing, and media innovation, hosting the Cairns Crocodiles event at the Cairns Convention Centre. Mutinex will be there, and here’s a look at some of the best things on the menu…

November 18, 2024

Navigating the Pitfalls of Overfitting in MMM

“Overfitting” or “overfit” is a common problem with market mix models. Read how you can avoid over fit in your model with Mutinex

Mutinex GrowthOS helps marketers make better investment decisions.

Lift marketing ROI by up to 20%.
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