AI & Data

Find out what’s happening at Mutinex in AI, data and analytics. From product updates to thought leadership, don’t miss out on new developments.

AI & Data - March 12, 2025

The Future of Predictive Modeling in Marketing: AI-Driven Insights for Better Decision Making

AI is becoming increasingly integral to predictive modeling and successful marketing initiatives.
AI & Data - March 7, 2025

The Future of Growth: How Human x Machine Cooperation Will Drive Better Financial Results for Marketers

By embracing AI and leveraging its capabilities, marketers can unlock new levels of efficiency, creativity, and strategic decision-making. The time for transformation is today.
AI & Data - November 14, 2024

Marketing Mix Modeling: Techniques and Challenges

Learn about marketing mix modeling techniques and how to tackle common challenges in this detailed explainer
AI & Data - November 7, 2024

What is Marketing Mix Modeling? A comprehensive guide

What is marketing mix modeling, how do marketers use it? We take a deep dive into the world of MMM and how it can help to drive growth.
AI & Data, Food for thought, Mutinex News - September 11, 2024

Lower funnel is over invested, marketers should rebalance marketing mix now, Mutinex warns

Mutinex has urged marketers to rebalance their marketing mix away from channels like paid search and affiliates in their updated Marketing ROI Index report released today. 
AI & Data, Events, Mutinex News - August 5, 2024

4 key takeaways from Marketers and Money

We minted the world’s first AI powered MMM chat product and heard some big ideas from the undisputed heavyweights of marketing. Here’s what you missed…