Claire Bertolus

Marketing attribution is the process of identifying the touchpoints that contribute to a customer’s decision to make a purchase.

Understanding marketing efficiency and effectiveness is key to having successful conversations about marketing measurement.

Introducing Bayesian inference – what is it and why do we use it to power GrowthOS?

We’re pleased to announce a new feature of the GrowthOS platform that will change the way marketers measure the impact of their brand investment.

Going into 2023, we’re seeing some of the most disruptive economic market conditions ever. What can smart marketers do?

Building and investing in brand is an important part of any marketing strategy, Unfortunately leveraging brand metrics to prove revenue impact is hard.