Claire Bertolus

Head of Marketing at Mutinex.

Articles

Mutinex News, Partnership - April 26, 2023

Mutinex launches new Platinum Partnership program with Dentsu as exclusive agency launch partner

We’re pleased to announce the launch of the Mutinex Platinum Partnership program, a first of its kind program providing their market mix modelling platform to agency groups and their clients
Mutinex News - March 17, 2023

Mutinex announces $5m seed extension round at a $37m valuation, led by Equity Venture Partners

Existing shareholders also support raise off the back of 300%+ growth in 2022 Mutinex has announced a $5m seed extension round, led by Equity Venture Partners. EVP are a well…
Food for thought - March 17, 2023

Retailer media: Everything old is new again?

Lately everyone seems to be talking about retailer media and what it might mean. But is the trend towards retailer media really just a case of “everything that’s old is new again”?
AI & Data - March 17, 2023

What is “good” marketing ROI?

Often at Mutinex we’re asked a key question: what is a good marketing ROI and why? Here’s our take
AI & Data - March 17, 2023

The 4ps of Marketing: Marketing Mix Explained

If you’ve been researching market mix modelling solutions, you’ve probably seen a lot of references to the 4ps of marketing. But why are they so important to market mix modelling and what do they tell us? 
AI & Data - March 17, 2023

Media Mix Modeling and Marketing Mix Modeling

Media Mix Modeling (MMM) and Market Mix Modeling (MMM) techniques help businesses understand the impact of their marketing efforts, but there are some crucial differences between them.