Claire Bertolus

Head of Marketing at Mutinex.

Articles

AI & Data - March 17, 2023

Media Mix Modeling and Marketing Mix Modeling

Media Mix Modeling (MMM) and Market Mix Modeling (MMM) techniques help businesses understand the impact of their marketing efforts, but there are some crucial differences between them.
AI & Data - March 17, 2023

Everything you need to know about marketing attribution and marketing attribution software

Marketing attribution is the process of identifying the touchpoints that contribute to a customer’s decision to make a purchase.
AI & Data - March 17, 2023

Understanding marketing efficiency and effectiveness

Understanding marketing efficiency and effectiveness is key to having successful conversations about marketing measurement.
AI & Data - February 10, 2023

What Is Bayesian Inference?

Introducing Bayesian inference – what is it and why do we use it to power GrowthOS?
Mutinex News - February 6, 2023

Mutinex makes break through measuring brand equity

We’re pleased to announce a new feature of the GrowthOS platform that will change the way marketers measure the impact of their brand investment.
Food for thought - February 6, 2023

How to protect your marketing ROI in a recession

Going into 2023, we’re seeing some of the most disruptive economic market conditions ever. What can smart marketers do?