Claire Bertolus

Effective data collection for marketing mix modeling plays a pivotal role for accurate and actionable insights. Here’s how you can do it right from day one.

Australia’s biggest independent media agency, Atomic 212°, today announced it has signed an agreement to join Mutinex’s Platinum Partnership Program

As data security becomes an increasingly critical concern, it is imperative to explore the benefits of running data models in the cloud rather than locally on a notebook.

Market mix modelling allows companies to decipher the impact of marketing activities using privacy first marketing measurement.

Recent changes in privacy legislation, notably the “death of the cookie,” have cast a shadow of uncertainty over the future of MTA. This article delves into the vulnerabilities privacy legislation poses to MTA and the consequential implications for marketers.

When it was first announced that Will Marks was joining Mutinex, my first thought was “I wonder what a Marketing Science Director does?”