Claire Bertolus

Brand power is a vital component for marketers, providing pricing power and resilience during challenging economic times.

In this video we explore a powerful opportunity for advertisers to achieve more incremental gains from their marketing budget.

In this video, we shed light on how your attribution model is hiding the true value of your media and introduce GrowthOS as a solution designed to address this issue head-on.

In this video we delve into into the intricacies of quantifying the value of sales and discounts in marketing through GrowthOS.

In this video, we explain how your attribution model could be skewing your media channel planning.

Marketing mix modeling isn’t a new concept, but for the uninitiated the terminology can be confusing. So we’ve put together a list of marketing mix modeling definitions to get you started