Claire Bertolus

“Overfitting” or “overfit” is a common problem with market mix models. Read how you can avoid over fit in your model with Mutinex

Learn about marketing mix modeling techniques and how to tackle common challenges in this detailed explainer

Today’s brands are in a precarious position: trying to cast their lines into a pond that’s been overfished, and hoping to reel in consumers who are growing more elusive by the day.

What is marketing mix modeling, how do marketers use it? We take a deep dive into the world of MMM and how it can help to drive growth.

Mutinex, the marketing analytics scale-up, has raised a fresh $17.5m AUD in funding. The company is now valued at $132.5m AUD.

Mutinex has urged marketers to rebalance their marketing mix away from channels like paid search and affiliates in their updated Marketing ROI Index report released today.