Claire Bertolus

Head of Marketing at Mutinex.

Articles

Uncategorized - November 18, 2024

Navigating the Pitfalls of Overfitting in MMM

“Overfitting” or “overfit” is a common problem with market mix models. Read how you can avoid over fit in your model with Mutinex
AI & Data - November 14, 2024

Marketing Mix Modeling: Techniques and Challenges

Learn about marketing mix modeling techniques and how to tackle common challenges in this detailed explainer
Mutinex News - October 10, 2024

Mutinex raises $17.5m AUD at $132.5m valuation, set to fuel US expansion

Mutinex, the marketing analytics scale-up, has raised a fresh $17.5m AUD in funding. The company is now valued at $132.5m AUD.
AI & Data, Food for thought, Mutinex News - September 11, 2024

Lower funnel is over invested, marketers should rebalance marketing mix now, Mutinex warns

Mutinex has urged marketers to rebalance their marketing mix away from channels like paid search and affiliates in their updated Marketing ROI Index report released today. 
AI & Data, Food for thought - May 16, 2024

Mutinex launches Marketing ROI Index Report: Marketers struggle to maintain momentum in tough conditions

Mutinex has today launched the inaugural Marketing ROI Index Report. The report analyses their pool of over $2 billion in marketing investment to uncover the state of marketing ROI. The…
Mutinex News, Partnership - November 23, 2023

Mutinex Sponsors Ehrenberg-Bass Institute

Mutinex has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, the world’s largest centre for research into marketing.