Claire Bertolus

A strong RFP sets expectations, ensures alignment, and allows potential partners to demonstrate their ability to meet your needs. Here’s how to craft one for MMM.

From setting clear objectives to aligning with organizational goals, here’s a guide to ensuring your MMM proposal resonates with decision-makers and secures the resources you need for success.

Choosing the right marketing mix model partner can be the difference between hitting those KPIs or just throwing money at data without much to show for it.

Discover the key differences between media mix modeling and marketing mix modeling to optimize your advertising strategies.

Here are the top 10 essentials every marketer should have ready for conversation with MMM vendors.

“Overfitting” or “overfit” is a common problem with market mix models. Read how you can avoid over fit in your model with Mutinex