Meet Mutinex GrowthOS
From marketing mix modelling to commercial decision engineManage data. Unlock insights. Make better decisions.
Mutinex GrowthOS helps marketers, media leads, agencies, analytics and finance teams identify and optimise the different factors that drive sustainable business growth.
Why choose GrowthOS?
Faster results
GrowthOS is built on a generalized model and we've unlocked the process of data provisioning. This means less time rebuilding your marketing mix model and more time making decisions with real impact.
More accurate insights
The GrowthOS model includes time varying coefficients instead of weighted coefficients. Marketers know that the impact of marketing can vary over time. Time varying coefficients give a more accurate representation of that impact compared to weighted coefficients.
Decisions powered by more than data
The Mutinex marketing science team is available to help our customers develop insights and build a roadmap of decisions designed to power growth against your objectives.
GrowthOS marketing mix modelling
Solving real marketing, finance and data analytics problems with a user friendly econometrics platformHow much money should we invest in marketing?
Use the marketing ROI optimiser to understand channel and product performance. Scenario builder to unlock growth areas and defend or increase marketing budget.
Should we run a holiday campaign?
Analyse the impact of macro economic conditions like holidays, interest rates and weather on your growth efforts with the ROI optimiser.
What impact would a price change have?
Monitor the impact of price changes on your marketing efforts and overall revenue. Use scenario builder to simulate investment and campaign scenarios.
Which product or brand in my portfolio could grow our revenue?
Analyse marketing decisions, optimise investments, increase efficiency and cut waste on marketing efforts with rapid analysis of media investment by product or portfolio.
Can we afford to "go dark" on brand campaigns?
Measure the halo effect of your brand on your portfolio. Demonstrate how improving your brand's health by X% can boost your financial performance by $Y.