MORNING
MUTINEX — Coffee Cart with Mission Australia
Daily, May 13-15
Mutinex is sponsoring Mission Australia’s ‘Cafe One’ van. Look out for it near the Convention Centre entrance, every morning. It’s not just a chance to get a complimentary caffeine hit: you can also catch a demo from the Mutinex team and clock up some valuable free MarSci Hours.
DAY
LUCIO RIBEIRO — ‘Unlocking AI’s Real Impact on Revenue and Efficiency’
DAY 1, Tue May 13, 1.50-2.20 @ HEMINGWAYS
AI is delivering real business results, but success isn’t just about the tech. Lucio Ribeiro — Innovation, Strategy, and AI Advisor — leads a discussion with Mamamia, a TBA hotshop agency and a market-leading brand on how they’re using AI to cut costs, boost margins and drive revenue. From workforce readiness to execution challenges, hear what it takes to move beyond hype and achieve sustainable AI-driven growth.
JOSH FAULKS — ‘Big Ideas, Tight Budgets: How Marketers Make it Work
DAY 2, Wed May 14, 2.25-2.55pm @ REEF
How do industry leaders push creative boundaries while keeping the CFO happy? In this candid session, top marketers, including Josh Faulks — CEO, Australian Association of National Advertisers — reveal how they stretch every dollar, prioritise what truly moves the needle and turn constraints into creative gold.
HENRY INNIS — ‘Henry Innis Unfiltered’: a fireside chat
Day 2, Wed May 14, 3.00-3.30pm @ HEMINGWAYS
Known for his sharp insights and bold approach, Henry Innis, our Co-founder and CEO, certainly has strong opinions. With millions in VC funding and a vision reshaping the industry, this fireside chat is a must-see. Hear first-hand about his journey, from breakthroughs to mistakes and the lessons learned. Expect thought-provoking ideas, humour and a glimpse into the mind of an industry disruptor.
CAM LUBY — ‘Navigating Crisis: Culture, Action & Rebound’: a fireside chat
DAY 3, Thu May 15, 11.15-11.45am @ REEF
In times of uncertainty, how do brands respond, rebuild, and regain trust? Cam Luby — Head of Consumer Marketing, Optus — unpacks the three critical phases of crisis navigation: what happens to culture, the actions leaders must take and how to think about recovery. From the power of shared vulnerability to the importance of purpose-driven action, discover how trust, communication and strategy can shape a brand’s rebound. Expect bold insights, candour and real-world lessons on leading through turbulence.
NIGHT
MUTINEX — Dinner
Day 2, Wed May 14, 6–9pm @ HEMINGWAYS
Hosted by our CEO Henry Innis and Marketing Scientist Nicky Barton, this dinner offers a deep dive into exclusive real-world data on how generative AI is revolutionizing marketing mix modeling (MMM). Discover how brands are cutting costs and making smarter decisions through AI-driven insights.
Register your interest in attending the dinner here: https://www.surveymonkey.com/r/6MXWRJV
BE A CAIRNS CROCODILE AND SNAP THEM ALL UP.
See you there!