As seen in Mi3 Samsung Head of Corporate Marketing, Carl Bunn and CUB Senior Manager for Data and CX, Megan Quinn, say faster, smarter approaches to tying media investment data to sales growth is boosting marketing’s credibility and enabling a shift away from short-termism while better informing future media budget planning. Here’s how. Linking media…
Leveraging Brand Metrics to prove Brand impact in the short and long term Building and investing in Brand is an important part of any marketing strategy, and has traditionally been one of the more difficult aspects to measure in terms of the short and long term impact that brand is delivering to the bottom line….
How ME Bank harnesses sharper MROI to shift metrics and move the needle As seen in Mi3 Bank of Queensland Group GM for Retail Marketing Melody Townsend is using sharper insight from dynamic econometric modelling to redefine ME Bank’s marketing strategy and successfully propagate marketing spend as an investment. She says ME Bank is now…
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