In this article, we explore five compelling reasons why your CPG business should consider using Marketing Mix Modeling on a regular basis.

If you want to succeed in 2023 (and beyond), get your finger off the price trigger and focus on investing in your brand for long term results.

Lately everyone seems to be talking about retailer media and what it might mean. But is the trend towards retailer media really just a case of “everything that’s old is new again”?

Historically, CMOs have had a hard time defending marketing budgets from CFOs, but change is in the winds.

Going into 2023, we’re seeing some of the most disruptive economic market conditions ever. What can smart marketers do?

Building and investing in brand is an important part of any marketing strategy, Unfortunately leveraging brand metrics to prove revenue impact is hard.