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Category: Food for thought

Five reasons your CPG business should be using marketing mix modelling

19th July 2023

By clairebertolus

In this article, we explore five compelling reasons why your CPG business should consider using Marketing Mix Modeling on a regular basis.

Get your finger off the price trigger – how to avoid a marketing bloodbath in the new financial year

20th June 2023

By clairebertolus

If you want to succeed in 2023 (and beyond), get your finger off the price trigger and focus on investing in your brand for long term results.

Retailer media: Everything old is new again?

17th March 2023

By bronson

Lately everyone seems to be talking about retailer media and what it might mean. But is the trend towards retailer media really just a case of “everything that’s old is new again”?

Can CMOs defend budgets with marketing mix modelling?

8th February 2023

By clairebertolus

Historically, CMOs have had a hard time defending marketing budgets from CFOs, but change is in the winds.

How to protect your marketing ROI in a recession

6th February 2023

By clairebertolus

Going into 2023, we’re seeing some of the most disruptive economic market conditions ever. What can smart marketers do?

Leveraging brand metrics to prove brand impact

20th December 2022

By clairebertolus

Building and investing in brand is an important part of any marketing strategy, Unfortunately leveraging brand metrics to prove revenue impact is hard.

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