Andie Potter

Andie Potter is a Marketing Science Partner at Mutinex, leading brands accelerate business growth through data and marketing effectiveness. With 12+ years in Media, Martech, and Adtech, she combines commercial insight with technical expertise to show how marketing drives real business outcomes. Recognised as a Women Leading Tech AdTech Award winner (2023) and Mediaweek Next of the Best (2024), Andie is passionate about making marketing science actionable and results driven turning data into strategies that inspire smarter investment decisions. Outside of work, you’ll likely find Andie petting animals, taking photos, or starting a new hobby all in the same week, she’s currently into watercolours, but check back next month.

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