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Open MMM Validation Framework

Alex Johnson

Articles

Food for thought - November 28, 2025

The 80% Problem: Australia's Data Maturity Myth and the Automation Ceiling

Australia is rapidly becoming a marketing insights powerhouse, a landscape driven by an exploding martech and MMM space. Yet, beneath the surface of sophistication, the reality is stark: businesses may be improving their ability to analyse, but the aggregation and automation of media data is still badly lacking.

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