In 2018, Matt Farrugia and Henry Innis knew that the future of marketing was predictive. So they left the advertising world behind to found their own consultancy focussed on helping clients leverage their data to get the most from their marketing spend.
What started as a consultancy soon became the software platform, GrowthOS.
In the past several years, Mutinex has created a new standard of measurement by using cloud-based computing power to ingest real-time data from sales, seasonal cycles and diverse channel spending into GrowthOS. This provides marketers with the insights they need to make better investment decisions.
How do you transform the industry? How do you rethink the structural paradigm that the industry is currently in? And the answer there is analytics because analytics is what will fundamentally allow us to get on the front foot and say, gosh we make everybody else money.
Mutinex is one of Australia’s most exciting start ups. Read about our growth the press.