Mutinex Research Report: Shorting the Long. The real cost of the performance pivot.
Cutting brand for performance feels like an easy win, until it quietly costs you growth, base sales, and pricing power. This report analyzes 83 brands across Australia & New Zealand to answer the hardest questions about brand and budget.
Answers you can act on
- How much should go to brand vs. performance?
- Do more channels grow the business, or just thin the budget?
- Where is your spend working, and where is it wasted?
Helping 100+ brands measure what really drives growth
Inside the report
Walk into your next budget conversation with proof instead of a guess.
Benchmarks, modeled outcomes, and a clear playbook. 30 pages built on what actually drove growth across 83 brands, so you know exactly where your next dollar should go.
30-page report · PDF
Defend the long term, with the data to back it.
Free · 30-page PDF · Data from 83 brands across Australia & New Zealand