Stuck in the Slow Lane
New Zealand telco, One NZ, had a problem. Their marketing measurement was taking too long. Results arrived six months late, when the business had already moved on, and all the competitive dynamics had shifted. Twice over.
But since switching to Mutinex for their Market Mix Modelling (MMM), the team has found its rhythm. Head of Media & Digital Marketing Richard McRae sums up the change: fast answers, confident decisions, and a team focused on strategy not spreadsheets.
The Freedom to Choose
The move wasn’t just cosmetic. It was a strategic liberation. Their organization finally gained autonomy in partner selection. Their media partner FCB helped evaluate advanced measurement options, and they selected Mutinex based on its independence, rapid insight delivery, intuitive platform, and comprehensive training. This enabled the team to concentrate on continuous optimization rather than administrative reporting tasks.
Then the freedom to choose became the power to transform.
Fast Answers, Accelerated Change
The previous measurement approach had been painfully slow, with McRae’s team making decisions based on outdated data. Their prior models received updates approximately twice yearly. By the time data collection, input, and results analysis concluded, the information was approximately six to eight months old.
In the telecommunications sector, such delays represent significant competitive disadvantage. With economic headwinds and rising costs, postponed decisions meant overlooked opportunities or poorly-timed strategic moves. Now, One NZ operates with competitive speed, receiving monthly model refreshes that deliver actionable insights within four to six weeks.