Mutinex at the IAB Annual Leadership Meeting 2025

You’re invited to join Mutinex for VIP Dinner at the IAB Annual Leadership Meeting 2025

With special guests media veteran Lou Paskalis and marketing innovation leader Rishad Tobaccowala

Sunday 26th January 2025, from 7:30pm
Rockwood Grill

Discussion topic: “Going back to the future to land marketing metrics with the c-suite“

There’s no shortage of measurement methodologies available to modern marketers, but which metrics really resonate with the c-suite and how do you get there? Join Mutinex to share a conversation about the challenges of the fragmenting measurement landscape and how they can be solved by re-imagining MMM methodologies to better deliver the needs of contemporary marketers using the data we already have available today.

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