Existing shareholders also support raise off the back of 300%+ growth in 2022 Mutinex has announced a $5m seed extension round, led by Equity Venture Partners. EVP are a well known and regarded venture capital investor, having previously invested in businesses like Insite AI, Siteminder, Deputy and Shippit amongst others. EVP is known as an…
A look at return on a hot sector Lately everyone seems to be talking about retailer media and what it might mean. New publishers are popping up everywhere (monetise that audience!) and big players are emerging (shopping centres, airlines and online behemoths). But is the trend towards retailer media really just a case of “everything…
Or everything you’ve ever wanted to know about marketing ROI Often at Mutiny we’re asked a key question: what is a good marketing ROI and why? It’s a loaded question that’s hard to answer. But why? What do we actually look for, see and consider when we talk to clients about their media performance? I…
What are they and how can we use them? If you’ve been researching market mix modelling solutions, you’ve probably seen a lot of references to the 4ps of marketing. But why are they so important to market mix modelling and what do they tell us? The four Ps of marketing, namely product, price, place, and…
Understanding the Differences Marketing is an essential aspect of any business, and it’s crucial to understand how to measure its effectiveness. Two commonly used methods in marketing analysis are Media Mix Modeling (MMM) and Market Mix Modeling (MMM). While both these techniques help businesses understand the impact of their marketing efforts, there are some crucial…
One piece of the marketing data puzzle Marketing attribution is a term that has become increasingly popular in the digital marketing world over the last several decades. It refers to the process of identifying the channels and touchpoints that contribute to a customer’s decision to make a purchase. As marketing channels proliferate and ad networks…
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