Meet Mutinex GrowthOS

Analyse, forecast and plan using the marketing mix model platform designed for marketers

Make every move with confidence, using Mutinex GrowthOS

Mutinex GrowthOS helps marketers, media leads, agencies, analytics and finance teams identify and optimise the different factors that drive sustainable business growth.

The only market mix with creative at the centre

Creative is a huge factor of campaign success. Get the only time varying model that will quantify the value of your creative.

Forecast, optimise and track

The market isn’t set and forget and neither is your media investment plan. With Mutinex GrowthOS you can forecast, optimize and track your progress so that you can confidently make changes throughout the year.

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The enterprise difference

Complex organisations need an evolved modelling approach to capture complex dynamics. Mutinex models brand, category and product to uncover the granular insights enterprise marketers need to drive growth.

“The ability for Samsung to understand the impact of our macro-environment on our media performance and revenue is helping us make better decisions around where we invest in the context of the market” image of Carl Bunn

Carl Bunn Head of Solutions & DTC, Samsung

Read the Samsung story

“We've seen that Mutinex GrowthOS is empowering for businesses. It builds belief – you can see the impact of your actions” image of Megan Coutts-Quinn

Megan Coutts-Quinn Group Head of Consumer Experience, Asahi Beverages

Read the Asahi Beverages story

“Partnering early with our finance and business teams to credibly decompose contribution of sales from paid marketing channels, promotion activity and organic, means we can make smarter commercial decisions.” image of Danielle Hamilton

Danielle Hamilton Head of Marketing, ING

Read the ING story

GrowthOS marketing mix modelling

Solving real marketing, finance and data analytics problems with a user friendly econometrics platform

Do I even need marketing mix modelling?

Marketing mix modeling (MMM) is a type of econometric analysis of marketing results. It helps businesses uncover the full impact of marketing tactics and marketing efforts, leading to better decisions that improve efficiency or drive growth. MMM combines revenue data, pricing data and advertising spend with external factors such as interest rates and seasonal events to give insight into the real impact of marketing spend. If you work in a business with a significant marketing budget and your media investment covers the full funnel, you conduct sales via multiple channels, your business is impacted by macro economic factors or you run a branded house or house of brands model, then you will benefit from market mix.

How much money should we invest in marketing?

You can use the marketing ROI Optimiser in Mutinex GrowthOS to understand channel and product performance. Scenario builder to unlock growth areas and defend or increase marketing budget.

Can GrowthOS answer questions like should we run a holiday campaign?

You can use GrowthOS to analyse the impact of macro economic conditions like holidays, interest rates and weather on your growth efforts.

Can I find out what impact a price change would have?

Yes. In GrowthOS you can analyse marketing decisions, optimise investments, increase efficiency and cut waste on marketing efforts with rapid analysis of media investment by product or portfolio.

Can I use GrowthOS to analyse where I should allocate investment across a portfolio of products?

Yes. In GrowthOS you can analyse marketing decisions, optimise investments, increase efficiency and cut waste on marketing efforts with rapid analysis of media investment by product or portfolio.

Can I use GrowthOS to find out the dollar value delivered by our brand awareness?

Yes, with GrowthOS you can measure the halo effect of your brand on your portfolio. As well as demonstrate how improving your brand's health by X% can boost your financial performance by $Y.